Personal brand management system and management value assessment method

Abstract

The invention discloses a personal brand management system and a management value assessment method, and especially relates to an assessment index system which is used for reflecting a market rule and quantifying a transaction value through the personal brand management and management value assessment technology, and a method which can assess the market transaction value through personal brand management and management value assessment indexes.

Description

technical field [0001] The present invention relates to a personal brand management system and a management evaluation method, in particular to a personal brand management and management value evaluation technology transformed into an evaluation index system that reflects market rules and quantifies transaction value, through personal brand management and management The value evaluation index can evaluate the method of its personal brand value index and market transaction value. Background technique [0002] After 30 years of reform and opening up, my country's economic development has achieved gratifying results, and its economic aggregate is already the second largest in the world. However, due to the small contribution of original economy in my country's economic structure, the brand value is not high, and the number of international famous brands is small. There are two main reasons. One is that the economy is developing too fast, and enterprises (groups, organizations...

AI Technical Summary

Problems solved by technology

One is that the economy is developing too fast, and enterprises (groups, organizations) and individuals ignore brand management in the state of extensive market conditions. Second, my country's brand management theory and technology are relatively lagging behind, and scientific brand management has not been introduced to enterprises (groups, organizations) and individuals. guided by science