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Bid control method and apparatus

A control method and bidding technology, applied in the computer field, can solve the problem of high advertising cost, and achieve the effect of reducing the cost of advertising, reducing the cost of investment, and reducing the cost of advertising.

Inactive Publication Date: 2017-03-01
ALIBABA GRP HLDG LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The purpose of this application is to provide a bidding control method and equipment to solve the problem of high advertising cost in the prior art

Method used

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  • Bid control method and apparatus
  • Bid control method and apparatus
  • Bid control method and apparatus

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0067] The application will be described in further detail below in conjunction with the accompanying drawings.

[0068] In a typical configuration of the present application, the terminal, the device serving the network and the trusted party all include one or more processors (CPUs), input / output interfaces, network interfaces and memory.

[0069] Memory may include non-permanent storage in computer-readable media, in the form of random access memory (RAM) and / or nonvolatile memory, such as read-only memory (ROM) or flash memory (flashRAM). Memory is an example of computer readable media.

[0070] Computer-readable media, including both permanent and non-permanent, removable and non-removable media, can be implemented by any method or technology for storage of information. Information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), sta...

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PUM

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Abstract

The object of the application is to provide a bid control method and apparatus. The method includes: obtaining a current effect index of target information in a bid word according to bid information of the target information in the bid word; if the current effect index is lower than an expected effect index of the target information in the bid word, obtaining the optimal bid ranking for enabling the target information to reach the expected effect index in the bid word; and bidding the bid word according to the bid price corresponding to the optimal bid ranking. Compared with the prior art, the current delivery effect of the target information is obtained, an expected delivery effect is preset, if the current delivery effect does not reach the expected delivery effect, the optimal bid ranking for enabling the target information to reach the expected delivery effect is automatically calculated, and the bid word is bid according to the bid price corresponding to the optimal bid ranking, therefore, the advertisement delivery effect is guaranteed, only minimum price adjustment is needed, and the lowest delivery cost is guaranteed.

Description

technical field [0001] The present application relates to the computer field, in particular to a bidding control method and equipment. Background technique [0002] With the wide application of computer and Internet technology, more and more users choose e-commerce as part of life shopping. At the same time, with the rapid development of the Internet, many new technology business fields different from traditional industries have gradually developed, and Internet advertising is one of them. [0003] At present, bidding advertising has become one of the most important forms of Internet advertising today. Traditional bidding methods require manual price adjustment based on experience, or advertisers bid according to the advertiser's budget. Manual price adjustment is acceptable when there are few bidding words, but when facing a large number of bidding words at the same time, it needs to invest a lot of labor costs. Due to the price adjustment based on experience, it is diffic...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/02
Inventor 魏聪
Owner ALIBABA GRP HLDG LTD
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