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Grouping method based on social platform and apparatus thereof

A grouping method and social platform technology, applied in the Internet field, can solve the problem of inability to accurately group users, and achieve the effect of improving accuracy

Active Publication Date: 2016-10-19
BEIJING GRIDSUM TECH CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0005] The main purpose of the present invention is to provide a social platform-based grouping method and device to solve the problem that users cannot be accurately grouped

Method used

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  • Grouping method based on social platform and apparatus thereof
  • Grouping method based on social platform and apparatus thereof
  • Grouping method based on social platform and apparatus thereof

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Embodiment Construction

[0023] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present invention will be described in detail below with reference to the accompanying drawings and examples.

[0024]In order to enable those skilled in the art to better understand the solutions of the present invention, the following will clearly and completely describe the technical solutions in the embodiments of the present invention in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are only It is an embodiment of a part of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts shall fall within the protection scope of the present invention.

[0025] It should be noted that the terms "firs...

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Abstract

The invention discloses a grouping method based on a social platform and an apparatus thereof. The grouping method based on the social platform comprises the following steps of taking user data of the social platform and speech data published by a user; according to the user data, carrying out calculation and acquiring a first score, and according to the speech data, carrying out calculation and acquiring a second score, wherein the second score is calculated and acquired according to a mentioned quantity of a preset vocabulary in the speech data, a demand vocabulary associated with the preset vocabulary and an emotion vocabulary associated with the preset vocabulary; using a sum of the first score and the second score as total points of the user; according to a conversion tunnel model, corresponding the total points to a corresponding phase of the conversion tunnel model; and taking the corresponding phase of the user as a subgroup where the user is located. In the invention, a problem that the user can not be accurately grouped in the prior art is solved and an effect of increasing accuracy of user grouping is reached.

Description

technical field [0001] The present invention relates to the field of the Internet, in particular to a grouping method and device based on a social platform. Background technique [0002] Enterprises' attention to users on social platforms (such as Weibo) has always been an important topic of marketing. By analyzing the association between users and products on social platforms, they can accurately mine potential users on social media. Since each potential user may be in various stages before purchasing a product (such as demand understanding, interest generation, demand determination, conversion behavior), if the purchase stage of each potential user cannot be monitored, it is impossible to target different users. Provide corresponding services to promote conversion behavior. [0003] Most of the existing technologies are to carry out marketing grouping for Weibo users by capturing static information such as gender, region and interest tags in the Weibo character informatio...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q50/00G06F17/30
Inventor 陈俊宏余德乐杨韬赵冬玲
Owner BEIJING GRIDSUM TECH CO LTD
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