Customized webpage composing method and device

Abstract

The invention provides a customized webpage composing method and device; the method comprises the following steps: obtaining webpage source content information, and classifying subjects of the source content information so as to obtain a plurality of subject blocks; obtaining client side-sent behavior characteristics of a user browsing the webpage, and analyzing the characteristics so as to obtain user interested webpage subjects and webpage contents; setting composing weight value of each subject block according to the obtained user interested webpage subjects, and setting composing weight value of each subject content in the subject block according to the obtained user interested webpage content; automatically composing the webpage according to the composing weight value of the subject block and the composing weight value of each subject content in the subject block, and sending the composed webpage to the client side. The method can enrich webpage composing customized information in the aspects of user behavior features and webpage content characteristics, so webpage layout can be built according to preferences of different users, thus providing content update complying with user preferences.

Description

technical field [0001] The invention relates to the field of Internet information technology processing, in particular to a method and device for personalized web page typesetting. Background technique [0002] With the continuous development of Internet technology, people's demand for intelligent and personalized services is becoming stronger and stronger. How to improve user experience and provide users with better services has become a key problem that every product in the Internet field needs to solve. Mobile smart terminals have a prominent focus, strong individual identification, and inherent personalized advantages; the large and comprehensive information display methods of traditional web pages often make it difficult for users to accurately obtain the required information, which greatly reduces user efficiency. In the Internet era where user-centered concepts are deeply rooted in the hearts of the people, traditional web page layout also urgently needs to keep up wi...

AI Technical Summary

Problems solved by technology

[0006] 1) Existing web page personalized typesetting methods pay more attention to the minutiae of the interface display form, and simply customize the page surface attributes such as the position, size, and color of the web page, but hardly involve the overall construction method of the web page layout and content

[0007] 2) Existing webpage personalized typesetting methods all require manual setting without exception, or drag-and-drop operations for layout reconstruction, which do not achieve adaptive webpage typesetting without user perception and participation in the process, and are far from intelligent the needs of the people

[0008] 3) In the existing web page personalized typesetting method, some fixed elements of the web page are also targeted for content push, but there is no breakthrough innovation in the overall structure of the core content of the web page, and the purpose of improving user experience cannot be achieved

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