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Off-station user in-station dynamic advertisement generating method and system

A user station and user technology, applied in the field of communication, can solve the problem that the website cannot realize personalized advertisement push, etc., and achieve the effect of improving the conversion rate of orders

Inactive Publication Date: 2016-03-30
SHANGHAI CTRIP COMMERCE CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The technical problem to be solved by the present invention is to overcome the defect in the prior art that when an off-site user accesses a certain website through a search engine, the website cannot realize personalized advertisement push, and provides a method and system for generating dynamic advertisement in the off-site user's website

Method used

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  • Off-station user in-station dynamic advertisement generating method and system
  • Off-station user in-station dynamic advertisement generating method and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0040] Such as figure 1 As shown, this embodiment provides a method for generating dynamic advertisements in a site for off-site users, which includes the following steps:

[0041] Step 101, the off-site user accesses a website (such as the Ctrip website) through a search engine (such as Baidu search) of a browser, and the website generates a unique visitor ID Vid for the user, that is, when the off-site user visits the website, the The website automatically assigns a user ID to the off-site user.

[0042] Step 102, match the unique visitor ID Vid with the login account stored on the website (i.e. the unique ID Uid of the registered user of the website), if the matching is successful, go to step 103, if the matching fails, go to step 104.

[0043] Step 103: Calculate the user's preferred product according to the user behavior information corresponding to the login account matched with the visitor's unique identity Vid and the keywords entered in the search engine.

[0044] W...

Embodiment 2

[0062] On the basis of Embodiment 1, after executing steps 103-107, if the user does not browse the dynamic advertisement in the dynamic advertisement template, but browses other page content displayed on the currently displayed page except the dynamic advertisement template, then according to The user behavior information, the keyword and the user's current browsing behavior calculate the user's preferred product, search the dynamic creative library according to the calculated user's preferred product, and find out the dynamic advertisement that matches the user's preferred product, and use these The dynamic advertisement is integrated into the dynamic advertisement template, and the current display page of the website displays the dynamic advertisement template.

[0063] After steps 104-107 are executed, if the user does not browse the dynamic advertisement in the dynamic advertisement template, but browses other page content displayed on the currently displayed page except t...

Embodiment 3

[0068] On the basis of Embodiment 1, after steps 103-107 are executed, if the user does not browse the dynamic advertisement in the dynamic advertisement template but browses other page contents unrelated to the keyword, according to the user behavior information and the The user's current browsing behavior calculates the user's preferred product, and then executes steps 105-107 again.

[0069] After steps 104-107 are executed, if the user does not view the dynamic advertisement in the dynamic advertisement template but browses other page content not related to the keyword, calculate the user preference product according to the user's browsing information and the user's current browsing behavior , and then perform steps 105-107 again.

[0070] In this embodiment, the first calculation module 3 is used to calculate the user behavior information and the user's current Browsing behavior calculates user preference products.

[0071] The second calculation module 4 is used to cal...

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Abstract

The invention provides an off-station user in-station dynamic advertisement generating method and system. The method comprises the following steps: S1, an off-station user accessing into a website through a search engine, and generating a unique visitor identity identification for the user; S2, matching the unique visitor identity identification with user identification information stored in the website, if matching succeeds, going to step three, and if the matching fails, going to step four; S3, according to user behavior information corresponding to the user identification information matching the unique visitor identity identification and keywords input in the search engine, calculating user preference products; S4, according to the keywords and user browsing information locally stored in the website, calculating user preference products; S5, according to the user preference products, searching a dynamic advertisement material database for dynamic advertisements matching the user preference products; S6, integrating the dynamic advertisements into a dynamic advertisement template; and S7, a current webpage displaying the dynamic advertisement template. The method and system provided by the invention can accurately display products that users want to browse and improve the order conversion rate.

Description

technical field [0001] The invention relates to the field of communication technology, in particular to a method and system for generating dynamic advertisements in a site for off-site users. Background technique [0002] When an off-site user accesses a certain website (such as Ctrip website) through a certain browser search engine, the main landing page is the homepage or channel homepage of the Ctrip website. Be guided. For example, an off-site user searches for "Xujiahui Hotel" on Baidu and comes to the homepage of Ctrip. The current page displays the homepage of the Ctrip website or the homepage of the hotel channel. At this time, what the user sees is a regular website advertisement, that is, the content of the webpage seen by different users All are the same, unable to achieve personalized advertising push. Contents of the invention [0003] The technical problem to be solved by the present invention is to overcome the defect in the prior art that when an off-site...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F17/30
CPCG06Q30/0277G06F16/9535G06Q30/0255
Inventor 蔡毅潘小燕陈博孙波
Owner SHANGHAI CTRIP COMMERCE CO LTD
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