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Information pushing method and system based on television playing content

A technology for playing content and information push, applied in the field of network information, can solve problems such as reducing user experience, affecting visual effects, poor user experience, etc., and achieve the effect of accurate information push service and improvement of experience

Active Publication Date: 2015-12-09
SAMSUNG ELECTRONICS CHINA R&D CENT +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This push method occupies a part of the playing page, thereby affecting the visual effect of the user watching TV programs and reducing the user experience
[0005] It can be seen from the above that the existing methods of pushing advertisements based on TV content will affect the user's viewing of TV programs, and the user experience is poor.

Method used

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  • Information pushing method and system based on television playing content
  • Information pushing method and system based on television playing content
  • Information pushing method and system based on television playing content

Examples

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Embodiment Construction

[0022] The existing method of pushing advertisements based on TV broadcast content will affect the problem of users watching TV programs and poor user experience. In order to solve this problem, the following embodiments of this application provide an information push method based on TV broadcast content. and a system to which the method can be applied.

[0023] The mobile terminal in the following embodiments of the present application may be a mobile phone, a tablet computer, or the like.

[0024] Such as figure 1 As shown, the method for pushing information based on TV broadcast content in the embodiment of the present application includes the following steps:

[0025] Step S102, the TV terminal acquires the URL address of the service information related to the program content to be played;

[0026] Wherein, the program content may be programs such as TV dramas and movies. The service information may include the following information: introduction information of program ...

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Abstract

The application discloses an information pushing method and system based on television playing content. The method comprises the following steps that: a television terminal acquires a URL (Uniform Resource Location) address of service information which is relevant to program content to be played; during playing of the program content, the television terminal outputs the URL address in a hidden way by the following method: inserting a two-dimensional code picture of the URL address into the program content, or displaying the two-dimensional code picture of the URL address in an infrared way in a specific area of a page to be played, or outputting an ultrasonic signal of the URL address during outputting of an audio of the program content; and a mobile terminal acquires the URL address output in the hidden way, and acquires and displays the service information according to the URL address. According to the application, the URL address of the service information which is relevant to the program content played by a television is output in the hidden way, so that the watching effect of television programs is not influenced, and the user experience is enhanced.

Description

technical field [0001] The present application relates to the field of network information technology, in particular to a method and system for pushing information based on TV content. Background technique [0002] With the continuous development of communication and video technology, the current smart TV can not only play various TV dramas, movies and other programs, but also push various information, such as advertisement information. In the prior art, smart TVs can push advertisements based on TV broadcast content, and there are mainly the following two methods: [0003] One method is that the smart TV pauses the playing page, obtains advertisements related to each display element in the video page being played, and displays the relevant advertisement at the corresponding position of each display element in the current playing page. This push method needs to pause the playing page, thereby affecting the user's viewing of TV programs and reducing user experience. [0004...

Claims

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Application Information

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IPC IPC(8): H04N21/431H04L29/08H04N21/435H04N21/858
CPCH04L67/02H04N21/4312H04N21/435H04N21/8586H04L67/55
Inventor 施维俊刘珊珊胡建荣陈祥虎
Owner SAMSUNG ELECTRONICS CHINA R&D CENT
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