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Message push method and apparatus

A message push and message technology, applied in the field of information processing, can solve the problems of wasting platform resources and low message exposure

Active Publication Date: 2015-11-11
BEIJING QIYI CENTURY SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The embodiment of the present invention discloses a message push method and device, which are used to solve the shortcomings of the existing message push method, such as low message exposure rate and waste of platform resources; the specific technical solution is as follows:

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Embodiment Construction

[0049] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0050] Embodiments of the present invention firstly provide a message push method, which is applied to a message push platform, such as figure 1 As shown, the method may include:

[0051] S101, obtaining a message to be pushed;

[0052] The message to be pushed can be determined according to the business needs of the message push platform, and the specific implementation method of this step can be realized by using related technical solutions in the prior art, and...

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Abstract

An embodiment of the invention discloses a message push method and apparatus, and is applied to a message pushing platform. The method comprises: acquiring a message to be pushed; acquiring a first user group interested in the message to be pushed; predicting, according to a return time classification model trained in advance, a time period which is partitioned in advance and corresponds to a time interval returned to the message pushing platform by each user in the first user group; according to the predicted time period which is partitioned in advance and corresponds to the time interval returned to the message pushing platform by each user in the first user group, obtaining a time parameter ri corresponding to each user; carrying out sorting on the users in the first user group according to the time parameters ri, and according to a sorting result, selecting users of which the number corresponds to a preset pushed user quantity to form a target user group of the message to be pushed; and pushing the message to be pushed to the determined target user group. According to the method, an exposure rate of the message is be effectively improved, and resource waste of the pushing platform is reduced.

Description

technical field [0001] The invention relates to the field of information processing, in particular to a message pushing method and device. Background technique [0002] With the development of information technology, the message push technology based on network and communication has replaced the traditional way of disseminating messages on paper. Message push technology is to reduce the time users spend on message search by automatically sending messages to users. Therefore, in order to push appropriate messages to appropriate target user groups, it is necessary to fully analyze the messages and target user groups. and effectively match both. [0003] The existing message push method is to select a target user group for message push according to the degree of user interest in the message. The operation process is as follows: firstly, the users are sorted according to the degree of interest in the news, secondly, the top N users who may be most interested in the news are se...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor 范雄雄姚璐
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD
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