Method and device for determining to-be-recommended objects

A technology for determining methods and objects, applied in the Internet field, can solve problems such as poor user experience, low recommendation accuracy, and singleness

Inactive Publication Date: 2015-09-30
BEIJING INSTITUTE OF TECHNOLOGYGY
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The existing recommendation method simply relies on the attention behavior data of the target user to get the objects related to the object that the target user is concerned about for recommendation, which is relatively simple and ignores the user's preferences for hot objects. poor experience

Method used

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  • Method and device for determining to-be-recommended objects
  • Method and device for determining to-be-recommended objects
  • Method and device for determining to-be-recommended objects

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Embodiment Construction

[0069] In order to enable those skilled in the art to better understand the technical solutions in the embodiments of the present invention, the following will clearly and completely describe the technical solutions in the embodiments of the present invention in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the described The embodiments are only some of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0070] see figure 1 As shown, it is an implementation flowchart of a method for determining an object to be recommended provided by an embodiment of the present invention, and the method may include the following steps:

[0071] S110: Obtain attention behavior data of multiple users including the target ...

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Abstract

An embodiment of the invention discloses a method and a device for determining to-be-recommended objects. The method for determining the to-be-recommended objects comprises steps as follows: acquiring attention behavior data of each object in a preset attention object group by multiple users comprising a target user in a preset first time period; determining a set of hot recommended objects; performing collaborative filtering processing on the attention behavior data of the target user and the attention behavior data of other users, excluding the target user, of the multiple users, and acquiring a set of individually recommended objects; merging the set of hot recommended objects and the set of individually recommended objects, and acquiring a set of the to-be-recommended objects for the target user. With the application of the technical scheme provided by the embodiment of the invention, preference of the users to hot objects is sufficiently considered, singleness of the recommended objects is avoided, the recommendation accuracy is higher, and the user experience can be improved.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to a method and device for determining an object to be recommended. Background technique [0002] With the rapid development of Internet technology, a large number of various types of websites have emerged, bringing convenience to people's work and life. For example, a video website provides users with various types of video files for leisure and entertainment, and another example, a shopping website provides users with various types of commodities to meet people's daily needs. With the accumulation of time, the number of objects on the website is increasing. In order to better promote objects and bring better user experience to users, the website will recommend corresponding objects for target users. [0003] At present, the common recommendation method is to analyze the target user's attention behavior data, determine the content of the object that the target user is...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor 刘驰张桢丁刚毅高广宇
Owner BEIJING INSTITUTE OF TECHNOLOGYGY
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