Method and system for screening unidirectional set-top box advertisement

A one-way set-top box and set-top box technology, applied in the direction of selective content distribution, image communication, electrical components, etc., to achieve the effect of enhancing user experience, wide application range, and improving hit rate

Inactive Publication Date: 2015-07-15
FUJIAN NEWLAND COMM SCI TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The focus of this invention is to describe an advertisement push method based on a two-way network Android set-top box. This method can only be applied to a two-way network set-top box. limitations

Method used

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  • Method and system for screening unidirectional set-top box advertisement
  • Method and system for screening unidirectional set-top box advertisement

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Embodiment Construction

[0028] see figure 1 , the present invention, a kind of method for unidirectional set-top box advertisement screening, comprises:

[0029] Step 10, when the set-top box leaves the factory, set the user's preference index for each program to be equal;

[0030] Step 20, when the user watches the program, the set-top box combines the classification labels of each program to make statistics on the situation of the user watching the program every certain unit time: if the user stays watching a program for more than a specific time, then the corresponding program The preference index is accumulated and stored; the certain unit time and specific time are set by the user;

[0031] For example, every 5 minutes, the situation of the user watching the program is counted, and the specific time is set as 20 seconds. If the user stays and watches the program A for more than 20 seconds, then store the favorite index of the program A. Favorite=Favorite+1;

[0032] Step 30, the set-top box pe...

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Abstract

The invention provides a method for screening a unidirectional set-top box advertisement. The method comprises the following steps: setting that a preference index of a user to each program is the same when a set-top box leaves the factory; the set-top box counting the program watching conditions of the user at intervals of a certain unit time when the user watches the programs; if the time of watching one program of the user exceeds the specific time, accumulating the preference index corresponding to the program and storing the preference index; summing the preference index of each program in every classification according to a classification label of each program and the corresponding preference index value to obtain and store the total preference index corresponding to each program type; the set-top box receiving advertisements containing a main type label at the current moment, and querying the total preference index corresponding to the program type matched with the advertisement main type label, thereby only pushing the user interested advertisement and filtering the uninterested advertisement. Through the adoption of the method and the system disclosed by the invention, the advertisement is screened according to the user preference, the hit rate of the advertisement is improved, and the method and system are suitable for the set-top boxes in various types.

Description

【Technical field】 [0001] The invention relates to the technical field of smart TV set-top boxes, and more specifically, to a method and system for one-way set-top box advertisement screening. 【Background technique】 [0002] Smart TV set-top box, as the name implies, is a TV set-top box equipped with an intelligent operating system (android). , with the same functionality as tablets and smartphones. It relies on the intelligent system to make ordinary TVs intelligent, and is more and more popular among the public, and is widely used in family and entertainment life. [0003] Existing set-top box advertisements are basically divided into two types: 1. Advertisements based on one-way broadcast type: this advertisement belongs to broadcast type, and the disadvantage is that users need to be forced to receive all advertisements, and most of them do not meet user preferences. Low (the hit rate of the advertisement refers to the advertisement that appears in front of the user, wh...

Claims

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Application Information

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IPC IPC(8): H04N21/466H04N21/454
CPCH04N21/4668H04N21/454
Inventor 黄少雄
Owner FUJIAN NEWLAND COMM SCI TECH
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