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Off-line keyword pushing method and device

A technology for pushing devices and keywords, which is applied in the field of data processing and can solve problems such as finding keywords

Active Publication Date: 2014-12-24
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The main purpose of the present invention is to provide a method and device for pushing offline keywords to solve the problem in the prior art that it is difficult to find keywords that need to be pushed again from offline keywords

Method used

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  • Off-line keyword pushing method and device

Examples

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Embodiment 1

[0033] According to the embodiment of the present invention, a method embodiment that can be implemented or executed by the device embodiment of the present application is provided. It should be noted that the steps shown in the flow chart of the accompanying drawings can be executed in a program such as a set of computer-executable instructions computer system, and although a logical order is shown in the flowcharts, in some cases the steps shown or described may be performed in an order different from that shown or described herein.

[0034]According to an embodiment of the present invention, a method for pushing offline keywords is provided. The method for pushing offline keywords provided by the embodiments of the present invention is described in detail below:

[0035] figure 1 is a flow chart of a method for pushing offline keywords according to an embodiment of the present invention, such as figure 1 As shown, the method includes the following steps S102 to S108:

[0...

Embodiment 2

[0056] According to an embodiment of the present invention, there is also provided a device for pushing offline keywords for implementing the method for pushing offline keywords described above. The method for pushing offline keywords provided, the following is a specific introduction to the device for pushing offline keywords provided by the embodiment of the present invention:

[0057] figure 2 is a schematic diagram of a device for pushing offline keywords according to an embodiment of the present invention, such as figure 2 As shown, the device for pushing offline keywords mainly includes a first acquisition unit 10, a search unit 20, an extraction unit 30 and a determination unit 40, wherein:

[0058] The first acquisition unit 10 is configured to acquire data at a target application programming interface (Application Programming Interface, referred to as API) to obtain first data, wherein the target application programming interface is an interface that provides keywo...

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Abstract

The invention discloses an off-line keyword pushing method and device, wherein the off-line keyword pushing method comprises the following steps that data at a target application program programming interface part is obtained, and first data is obtained, wherein the target application program programming interface is an interface for providing keywords; data with preset marker bits is found from the first data to obtain second data, wherein the data with the preset marker bits is off-line keywords; data meeting the preset reference indexes is extracted from the second data to obtain third data; the third data is determined to be pushed off-line keywords. The method and the device provided by the invention solve the problems that the keywords to be pushed again are difficult to find from the off-line keywords in a manual finding mode in the prior art. Further, the effects of reducing the work load of workers and improving the finding efficiency of the off-line keywords are achieved.

Description

technical field [0001] The present invention relates to the field of data processing, in particular to a method and device for pushing offline keywords. Background technique [0002] After the delivery plan and unit of some keywords expire or are deleted, the keywords will no longer be delivered. But keywords that are no longer running have the potential to perform well during their running time. This requires analyzing the historical data of such words, selecting the keywords with the best performance, and recommending them for the advertisers to choose to re-launch. The current practice is usually to use manual search, but because historically deleted data belongs to the data that has been deleted by the search engine marketing (Search Engine Marketing, referred to as SEM) provider, it is not easy to remove keywords from offline by manual search. Find keywords that need to be pushed again. [0003] For the problem in related technologies that it is difficult to find key...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/951
Inventor 杜德文
Owner BEIJING GRIDSUM TECH CO LTD
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