Personalized marketing method and customer management system for local life service industries

Abstract

The invention discloses a method for local life service businesses to perform personalized marketing to customers and a customer management system using the method. According to the method, consuming habits and personal preferences of customers are understood by analyzing multi-dimensional data of consumers. Only by specifying parameters of marketing activities such as cost and effective time of activities, businesses can automatically select target consumers by use of the marketing method according to a marketing rule base and can select different marketing schemes and send personalized marketing information according to behavior characteristics of the target consumers to achieve the best marketing effect. Compared with other customer marketing products on the market, the method disclosed by the invention minimizes human burden on marketing of businesses while automatically optimizing the marketing effect.

Description

technical field [0001] The invention relates to a personalized marketing method that can be used by local life service industries (such as catering, leisure, entertainment, retail, etc.) and a customer management system using the method. Background technique [0002] Life service enterprises oriented to local consumers, such as catering, leisure, entertainment, retail and other small and medium-sized businesses, usually do not have enough funds to carry out large-scale and large-scale marketing activities. The popularity of group buying websites in the past two years has filled this vacancy to a certain extent. However, merchants need to provide deep discounts to attract consumers, and sell part of their profits to group buying websites, so they must reduce product quality and sacrifice service quality to ensure certain profits. The sharp reduction in consumption experience will inevitably lead to complaints from consumers, and a situation of lose-lose for both merchants an...

AI Technical Summary

Problems solved by technology

However, this type of product is only limited to preliminary data analysis. Due to the lack of data dimensions, the analysis is not accurate, and the formulation, selection, effect tracking, and further optimization of marketing plans still need to be done manually by merchants. There are very high requirements for quality and marketing ability, and the effect is not obvious in the actual use process

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