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Watching record obtaining method, effectiveness evaluation method and devices for display information

A technology for displaying information and viewing records, which is applied in the field of acquiring viewing records of displayed information, and can solve the problems of not being able to know the effectiveness of advertisements, not knowing the audience, and not being able to know whether the audience has watched the display information.

Active Publication Date: 2014-08-27
XIAOMI INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, after the smart TV puts the video or audio-visual information provided by its provider, there is no feedback information for an audience to watch the information delivered, and it is impossible to know whether the audience has watched the displayed information
In addition, it is not known whether the audience has taken corresponding consumption behavior or participation behavior after watching the display information (for example, TV advertisement), that is, it is impossible to know the effectiveness of the advertisement

Method used

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  • Watching record obtaining method, effectiveness evaluation method and devices for display information
  • Watching record obtaining method, effectiveness evaluation method and devices for display information
  • Watching record obtaining method, effectiveness evaluation method and devices for display information

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Embodiment Construction

[0038] In order to enable those skilled in the art to better understand the technical solutions in the present invention, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described The embodiments are only some of the embodiments of the present invention, not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts shall fall within the protection scope of the present invention.

[0039] figure 1 It is a flow chart of a method for obtaining viewing records of display information according to an exemplary embodiment, and the method is used in a server. The video playback device may be a device capable of playing video information, such as a smart TV and a portable terminal. The embodiments of the present disclos...

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Abstract

The invention relates to a watching record obtaining method, an effectiveness evaluation method and devices for display information. A program broadcast record table of broadcast video information of a video broadcast device is recorded; according to the program broadcast record table, a pre-obtained device database and a pre-obtained display information broadcast time table, a watching record table of the display information is obtained finally. The watching record table of the display information comprises user ID identifiers and display information identifier watched by the user ID identifiers, so that whether users watch the display information or not is determined. In addition, the obtained display information watched by the users is used for making preparation for further judging effectiveness evaluation of the display information.

Description

technical field [0001] The present disclosure relates to the technical field of display information tracking, and in particular to a method for obtaining viewing records of display information, a method and a device for evaluating effectiveness. Background technique [0002] With the development of science and technology, there are more and more visual media, and there are also many types of displayed information on the visual media, for example, video information, text information, image information, and the like. Television has become one of the most important visual media due to its ubiquity and large number in the family. [0003] With the closer integration of TV and the Internet, smart TVs account for an increasing proportion of total TVs. Smart TVs have changed the way viewers watch. For example, they can watch traditional TV at the same time. On-demand viewing and other methods have improved the flexibility of viewers to watch programs. However, after the smart TV ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/258H04N21/254H04N21/466
Inventor 刘方刘震华
Owner XIAOMI INC
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