Method and system for pushing information

Abstract

The invention discloses a method and system for pushing information. The method comprises the steps of obtaining the user information and the operation information of a target network terminal, confirming target information pushed to the target network terminal according to the operation information of the target network terminal, obtaining the push control information of the target information, obtaining the push record of the target information and the push record of associated information according to the push resource information of the target information and the push resource information of the associated information respectively, and controlling the target information to be pushed to the target network terminal according to joint frequency control information, the push record of the target information and the push record of the associated information of the target information. Due to the adoption of the method, joint frequency control can be carried out on the target information and the associated information of the target information according to the needs of a user, and the fact that the exposure frequency of relatively associated push information is controlled more accurately and more flexibly is achieved.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to an information push method and system. Background technique [0002] With the rapid development of Internet technology, people have become accustomed to receiving and pushing all kinds of information on the Internet. For example, the most widespread is that various brand manufacturers push media information to users by integrating elements such as video, audio, image and animation. Specific forms of expression can, for example, push pre-generated media information (such as personalized pictures, interesting animations, or video advertisements) to users before, after, or during the pause period of playing Internet videos, or during "fragmentary time" such as opening or exiting software programs. However, excessively frequent push information may often lead to impaired user experience. Therefore, the information push background will consider frequency control when push...

AI Technical Summary

Problems solved by technology

However, excessively frequent push information may often lead to impaired user experience. Therefore, the information push background will consider frequency control when pushing information, that is, to set an upper limit for the number of times the same user pushes the same information within a certain period of time. After the push times of a target information pushed by the same user reach the upper limit, the target information will no longer be pushed to the user

The disadvantage of the existing information push frequency control scheme is that the same manufacturer may push multiple information with similar content for different products, different periods or different information receiving terminals, and the frequency control is only performed on one of the target information alone. It is often not accurate enough to strictly control the repeated push of relevant information, resulting in impaired user experience

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