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Method and device of electric book push

A technology of e-books and push devices, applied in the direction of electronic digital data processing, special data processing applications, instruments, etc., can solve the problems of system delay lag, low click-through rate and order rate of e-books, inability to understand the space-time environment and psychological state, etc. problems, to achieve the effect of increasing click-through rate and order rate

Inactive Publication Date: 2013-06-26
CHINA MOBILE GROUP ZHEJIANG
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Problems solved by technology

However, this kind of calibration has system delay lag and relative stability. Therefore, it is impossible to obtain the real-time status of the user in time by using this relatively lagging and static user label, and it is impossible to understand the user's space-time environment and psychological state in time. In this case Pushing the same content to users is likely to disturb users and even arouse user disgust, making the click-through rate and order rate of e-books relatively low

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  • Method and device of electric book push
  • Method and device of electric book push

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Embodiment Construction

[0045] In order to make the technical problems, technical solutions and advantages to be solved by the embodiments of the present invention clearer, the following will describe in detail with reference to the drawings and specific embodiments.

[0046] Embodiments of the present invention aim at the problem that the e-book push method in the prior art leads to relatively low click-through rate and order rate of e-books, and provide an e-book push method and device, which can increase the click-through rate and order rate of e-books.

[0047] figure 1 It is a schematic flow chart of an electronic book pushing method according to an embodiment of the present invention, such as figure 1 As shown, this embodiment includes:

[0048] Step 101: Obtain the geographic coordinates of the user's location, and determine the location characteristics of the user's location according to the geographic coordinates;

[0049] Step 102: Find the e-books matching the location characteristics fr...

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Abstract

The invention provides a method and device of electric book push, and belongs to the field of data service. The method of the electric book push comprises the following steps: acquiring geographical coordinates of positions of a user, confirming position features of the positions of the user according to the geographical coordinates, searching electric books which are matched with the position features from an electric book database according to the position features, and pushing book information of the acquired electric books to the user so as to enable the user to download corresponding electric books according to the book information. Click rate and order rate of the electric books are improved.

Description

technical field [0001] The invention relates to the field of data services, in particular to an electronic book push method and device. Background technique [0002] In the prior art, when recommending e-books to mobile terminal users, historical data or fixed tags are often used to calibrate the user's preference, and e-books are pushed to the user according to the user's preference. However, this kind of calibration has system delay lag and relative stability. Therefore, it is impossible to obtain the real-time status of the user in time by using this relatively lagging and static user label, and it is impossible to understand the user's space-time environment and psychological state in time. In this case Pushing the same content to the user is likely to disturb the user and even arouse the disgust of the user, so that the click rate and order rate of the e-book are relatively low. Contents of the invention [0003] The technical problem to be solved by the present inve...

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
Inventor 戴和忠邱一丰田原沈治斯凌李玉巍
Owner CHINA MOBILE GROUP ZHEJIANG
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