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Method and system for advertising in self-adapting mode in video content

A video content, self-adaptive technology, applied in the computer field, can solve problems such as affecting the coherence of video content and advertising content, and unnatural insertion of advertising content.

Active Publication Date: 2013-04-03
SHENZHEN INST OF ADVANCED TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In the current advertising delivery method when video content is played, the advertising content is usually played between video segments, such as the advertising time of TV programs, between different episodes of TV series, and two consecutive segments during online video on demand. Between the video content, and the advertisement content played is usually a certain advertisement content set in advance, such as the latest new advertisement, or an advertisement determined based on other selection criteria, and whether the advertisement content is consistent with the played video Don’t care about the continuity or relevance of the content. For example, after the car video clip, there may be an advertisement for alcohol, which makes the insertion of the advertisement content unnatural and affects the coherence between the video content and the advertisement content.

Method used

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  • Method and system for advertising in self-adapting mode in video content
  • Method and system for advertising in self-adapting mode in video content
  • Method and system for advertising in self-adapting mode in video content

Examples

Experimental program
Comparison scheme
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Embodiment 1

[0022] figure 1 A schematic flowchart of Embodiment 1 of the method for adaptively placing advertisements in video content of the present invention is shown in FIG.

[0023] Such as figure 1 As shown, the method in the first embodiment includes the steps:

[0024] Step S101: Read the video frame to be inserted into the advertisement content;

[0025] Step S102: Identify the video frame and the set of objects in the preset number of video frames before the video frame;

[0026] Step S103: Calculate and determine the similarity between each advertisement content in the advertisement content library and the object set;

[0027] Step S104: Insert the advertisement content with the greatest similarity into the video frame.

[0028] According to the solution in this embodiment, after reading the video frame to be inserted into the advertisement content, identify the video frame and the set of objects in the preset number of video frames before the video frame, and calculate the advertisement c...

Embodiment 2

[0050] figure 2 The flow chart of the second embodiment of the method for adaptively placing advertisements in the video content of the present invention is shown in the present invention. In this embodiment, the main difference from the above-mentioned first embodiment lies in the fact that the present embodiment is based on the type of advertisement content. Use different methods to insert the advertising content into the video frame.

[0051] Such as figure 2 As shown, the method in the second embodiment includes the steps:

[0052] Step S201: Read the video frame to be inserted into the advertisement content;

[0053] Step S202: Identify the video frame and the set of objects in the preset number of video frames before the video frame;

[0054] Step S203: Calculate and determine the similarity between each advertisement content in the advertisement content library and the object set;

[0055] Step S204: Determine whether the advertisement content with the greatest similarity is a...

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Abstract

Disclosed are a method and a system for advertising in a self-adapting mode in video content. The method comprises steps of reading a video frame in which an advertising content is inserted, recognizing object sets of the video frame and video frames of the preset number before the video frame, calculating and determining the similarity of all advertising content of an advertizing content bank and the object sets; and inserting the advertizing content of the most similarity in the video frame. According to the technical scheme, the content of the playing video frame and the advertising content have good continuity, and the continuity of the video content and the advertising content is improved.

Description

Technical field [0001] The present invention relates to the computer field, in particular to a method for adaptively placing advertisements in video content and a system for adaptively placing advertisements in video content. Background technique [0002] With the increasing development of technologies such as computers and the Internet, the application of video content has become increasingly widespread, and various video applications have emerged one after another. Facing the huge market for video applications, the way of advertising during video content playback has also emerged. In the current advertising method when video content is played, advertising content is usually played between video segments, such as the advertising time of TV programs, between different episodes of TV series, and two consecutive segments when online video is on demand. Between video content, and the advertisement content played is usually a certain advertisement content set in advance, such as the...

Claims

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Application Information

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IPC IPC(8): H04N21/2668H04N21/458
CPCH04N21/458H04N21/2668H04N21/23418H04N21/251H04N21/812
Inventor 朱定局杨望仙
Owner SHENZHEN INST OF ADVANCED TECH
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