Feedback method of launching effect of unidirectional video advertising and system

Abstract

The invention discloses a feedback method of a launching effect of a unidirectional video advertising, which comprises the following steps of: S101, configuring an image collecting terminal and an information analyzing and transmitting device on a video playing terminal of launching the advertising; configuring a judging server in a central machinery room of an advertising operator; S102, continuously obtaining advertising audience image information from the image collecting terminal by the information analyzing and transmitting device; analyzing characteristic information of advertising audience and information of interesting degree according to the contents of the video advertising; S103, transmitting analyzing result data in step b to the judging server by the information analyzing and transmitting device; and S104, generating judging reports in accordance with each advertising launching effect according to a set template by the judging server. According to the invention, the information of the interesting degree of the advertising audience for the advertising is extracted by obtaining the image information of video advertising audience; human factors are eliminated; the application range is wide; and the system enables users to select any playing content.

Description

technical field [0001] The invention relates to a technology for obtaining advertisement placement effects, in particular to a one-way video advertisement placement effect feedback technology based on dynamic portrait pattern recognition. Background technique [0002] With the advancement of science and technology and information, advertisements are pervasive in people's lives. Newspapers, televisions, elevators, mobile phones, buses, etc. have become important carriers of today's advertisements. For urban people who work and live in skyscrapers, even if they don't read newspapers and TV, don't take buses and subways, they generally have to wait for elevators and take elevators, so building (elevator) advertisements are becoming more and more popular. The building advertising broadcasting system covers the main high-end intelligent office buildings in the city, well-known mid-to-high-end commercial buildings and mid-to-high-end residential quarters with dense traffic, effect...

AI Technical Summary

Problems solved by technology

[0004] Technology that relies on artificial feedback from advertising audiences is limited by the audience's willingness to cooperate with feedback and there are many human factors, so it is difficult to obtain a sufficient number of real sample information; technology that analyzes the content that users choose to play can only indirectly reflect the degree of attention of the audience, and is limited to A system where users can choose what to play

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