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Viewer presence detection method and system

A series of user-friendly technologies, applied in two-way work systems, broadcast-related systems, analog security/charging systems, etc., to solve problems such as interference with TV viewing, high prices, and viewer registration

Inactive Publication Date: 2010-09-22
IRDETO ACCESS
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] A disadvantage of existing ratings methods is that they require viewers to register and log out, which may interfere with normal TV viewing, and would be punished if every viewer had to do this for advertising purposes (as opposed to choosing volunteers) a lot of opposition
Another downside is that in most cases additional hardware is required, which would make the price too high to afford if the device was required in every household

Method used

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  • Viewer presence detection method and system
  • Viewer presence detection method and system
  • Viewer presence detection method and system

Examples

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Embodiment Construction

[0036] In the following description, numerous specific details are set forth in order to provide a more thorough understanding of the present invention. It will be apparent, however, to one skilled in the art that the present invention may be practiced without one or more of these specific details. In other instances, well-known features have not been described in order to avoid obscuring the present invention.

[0037] figure 1 is a block diagram illustrating a client device 100 configured to implement one or more aspects of the present invention. As shown in the figure, the client device 100 includes a detector 110 , a determination module 120 , an allocator 130 , a memory 140 and a processor 150 . Detector 110 is configured to detect user input into client device 100 , for example, user input from a remote control. The determining module 120 is configured to determine an input time when a user provides a user input. The allocator 130 is connected to the detector 110 and...

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Abstract

One embodiment of the present invention sets forth a method for determining a chance that a user is present at a current time while a client device is tuned to a channel by monitoring a user input to the client device and determining a time when the user provides the user input. At the time when the user provides the user input, the chance is assigned an initial value. After that, the chance varies over time according to a first function. The chance that the user is present at the current time is then determined using the initial value and the first function. As a result, a chance of a user being present while a client device plays out media segments may be determined without incurring the costs of providing additional hardware and without requiring the user to register and unregister.

Description

technical field [0001] Embodiments of the present invention relate generally to viewership and targeted advertising, and more specifically to determining the likelihood that a viewer is still present when a client device finishes playing an advertisement. Background technique [0002] Determining exactly who is watching TV shows and commercials is a difficult task for both ratings and (targeted) advertising. The total number of viewers and their demographic distribution form information of interest to external organizations such as broadcasters and advertisers. [0003] The value of an advertising campaign to an advertiser depends on the number of people who see the ad and how many times they see the ad. Just because a set-top box (STB) is always on doesn't mean that an ad has actually been viewed. [0004] Accurately counting viewers is important for generating reports back to advertisers. An ad can have metadata indicating an upper limit of how many times it can run (fo...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04H60/00H04N7/16H04N7/173
CPCH04N7/17336H04H60/31H04N21/6587H04N21/44222H04N21/254H04H60/46H04N21/2408H04N21/44218H04N7/165H04N21/25808H04H60/29H04N21/44204
Inventor M·D·比曼斯
Owner IRDETO ACCESS
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