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Precise advertisement delivery system and method

A technology for advertising and advertising, which is applied in the field of information transmission to achieve the effects of increasing release opportunities, refined delivery, and good publicity effects.

Inactive Publication Date: 2010-04-14
姚军利
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

As a result, many advertisements still radiate to audiences who may not have the demand for the advertised product at all

Method used

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  • Precise advertisement delivery system and method
  • Precise advertisement delivery system and method
  • Precise advertisement delivery system and method

Examples

Experimental program
Comparison scheme
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Embodiment Construction

[0022] The preferred embodiment of the present invention is described in detail below in conjunction with accompanying drawing

[0023] Such as figure 1 As shown, the precise advertisement delivery system includes: an advertisement audience information collection module, an advertisement content attribute analysis module, an attribute matching module and an advertisement audience attention recording module. Among them, the advertising audience information collection module is used to receive advertising audience information according to different attribute classifications, mine the attributes concerned by the advertising audience, and finally verify and store the mined information attributes. The advertising content attribute analysis module is used for organizing, storing and analyzing the content attributes of advertisements. The classification of the content attributes of the advertisements should correspond to the classification of the advertisement audience information. ...

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Abstract

The invention discloses a precise advertisement delivery system comprising an advertisement audience information collecting module, an advertisement content attribute analyzing module and an attribute matching module, wherein the advertisement audience information collecting module is used for receiving information of the advertisement audience according to different attribute classifications as well as validating and storing the received information; the advertisement content attribute analyzing module is used for organizing, storing and analyzing the content attribute of the advertisement, and the classification of the content attribute of the advertisement corresponds to that of the information of the advertisement audience; and the attribute matching module is used for matching and comparing the information of the advertisement audience with the content attribute of the advertisement, and delivering the advertisement according with the matching condition to the advertisement audience. The precise advertisement delivery system carries out zooming analysis on the information of the advertisement audience and the content attribute of the advertisement, selects an advertisement matched with the advertisement audience from various advertisements through limiting the matching condition and deliveries the advertisement to the client, thereby leading the delivery of the advertisement to be more delicate.

Description

technical field [0001] The invention belongs to the field of information transmission, and more specifically relates to a precise advertisement delivery system and method. Background technique [0002] Advertising has become a common way of disseminating information in people's daily life. There are various forms of advertising in society at present, but the most common and main forms generally include four types: 1. Paper media, the way of dissemination is on paper The method of online communication is to spread text and pictures on paper, including newspapers, magazines and books; second, broadcasting, which transmits sound through radio waves; third, television; it can spread pictures, texts, sounds and influences; fourth, the Internet, for Disseminate texts, pictures, voices and influences, etc. Especially now, with the popularization of the Internet, the Internet advertising market has also developed rapidly. The net investment in Internet advertising in the United Sta...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G06Q30/02
Inventor 姚军利
Owner 姚军利
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