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Method and device for playing advertisement

A technology of advertising broadcasting and advertising, which is applied in the computer field, can solve the problems of not being able to better play the advertising effect, cannot play, and cannot meet the needs of different advertising playback, so as to achieve good advertising effects, meet the playback needs, and increase the effect of flexible configuration

Inactive Publication Date: 2009-06-03
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] At present, the advertisement playback method played in turn in the IM client does not have any restrictions on the time and content of the creative material. For the creative material with time requirements, it cannot be played within the specified time period during the playback process, so it cannot meet the requirements of various advertising materials. different advertising requirements, and thus cannot better play the advertising effect
For the IM client, it cannot independently choose the way to play the advertisement, but can only passively receive the arrangement of the advertisement server

Method used

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  • Method and device for playing advertisement
  • Method and device for playing advertisement

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0044] In order to meet the playback requirements of various advertisements in the IM client, so that each advertisement can be played within a specified time period, this embodiment provides a method for playing advertisements, see figure 1 , the method includes:

[0045] 101: Obtain the time-segmented broadcast information of the advertisement, and the time-segmented broadcast information carries the advertisement identification of the advertisement and the advertisement broadcast period of the advertisement;

[0046] 102: Find the advertisement address corresponding to the advertisement identifier according to the advertisement identifier;

[0047] 103: Obtain the creative material corresponding to the advertisement address according to the advertisement address;

[0048] 104: Play the creative material during the advertisement playing period.

[0049] Among them, before obtaining the time-segmented playback information of the advertisement, it also includes:

[0050] Ac...

Embodiment 2

[0063] In order to meet the playback requirements of various advertisements, so that each advertisement can be played within a specified time period, the embodiment of the present invention provides a method for playing advertisements, wherein the embodiment of the present invention is to play advertisements in the IM client As an example, the method provided by the implementation of the present invention is specifically described, see figure 2 , the specific implementation process is as follows:

[0064] 201: Configure time-segment play information of the advertisement in the advertisement server corresponding to the IM client;

[0065] Wherein, in order to realize the requirement of the time-segmented broadcasting of the advertisement in the embodiment of the present invention, it is first necessary to configure the time-segmented broadcasting information of the advertisement in the advertisement server corresponding to the IM client; the content of the specific configurati...

Embodiment 3

[0097] An embodiment of the present invention provides a device for playing advertisements, see image 3 , the equipment includes:

[0098] The first acquiring module 301 is used to acquire period-by-period broadcast information of the advertisement, and the period-by-period broadcast information carries the advertisement identifier of the advertisement and the advertisement broadcast period of the advertisement;

[0099] A search module 302, configured to search for an advertisement address corresponding to the advertisement identifier according to the advertisement identifier acquired by the acquisition module;

[0100] The second obtaining module 303 is used to obtain the advertisement material corresponding to the advertisement address according to the advertisement address searched by the search module;

[0101] The playing module 304 is configured to play the advertising material acquired by the second acquiring module within the advertisement playing period acquired by...

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Abstract

The invention discloses a method and a device for playing advertisement, which belong to the technical field of a computer. The method comprises the following steps: time-interval playing information of the advertisement is acquired, and the time-interval playing information includes the advertising mark and the advertising playing time intervals of the advertisement; an advertising address corresponding to the advertising mark is searched according the advertising mark; an advertising material corresponding to the advertising address is acquired according to advertising address; the advertising material is played in the advertisement playing time intervals. The device comprises a first acquiring module, a searching module, a second acquiring module and a playing module. The embodiment of the invention ensures that the different advertisements can be played in specified playing time intervals by configuring the time-interval playing information of the advertisement in an advertisement server of an IM client, thereby meeting the playing requirements of the various advertisement and further better developing the advertising effects.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to a method and device for playing advertisements. Background technique [0002] With the development of network technology, network instant messaging tools have become an indispensable software communication tool for users, and are widely used not only in leisure and entertainment, but also in work. Therefore, for the advertisement placement of IM (Instant Messaging, Instant Messaging) software, more customizability is required, and reasonable and effective placement is carried out according to advertisement content and objects. [0003] In the current mainstream IM clients, the advertisements are played in turn, that is, after the creatives are downloaded to the client, they are played in turn among the creatives, and there is no difference in the playing of each creative. There is also no time limit for playback. [0004] The inventor finds in realizing the present invention ...

Claims

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Application Information

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IPC IPC(8): H04L12/18H04H60/82
CPCH04L12/581G06Q30/02H04L51/04
Inventor 黄建华彭晓虹
Owner TENCENT TECH (SHENZHEN) CO LTD
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