Advertisement demonstration method and promotion desk applying the method

Abstract

The invention discloses an advertisement display method and a promotion platform on which the method is implemented, which consists of a displayed commodity sample, an advertisement display terminal, advertisement display content, a commodity identification system and a central control processor, wherein, the commodity identification system identifies the identity data of a commodity sample by moving the commodity sample for consumers, the identity data are transmitted to the central control processor; after the central control processor receives specific information, relevant program is started; corresponding advertisements or films about product operating instructions are displayed on the advertisement display terminal, thus being convenient for producing interaction with the consumers and improving purchasing desire; a specific data information device is arranged on a commodity template; when the consumers take the commodity template up by hands and read carefully, a signal is generated and transmitted to the central control processor, and film information relevant to the commodity is taken out from a memory by the central control processor; and then the advertisements are watched by the consumers by being displayed on a multimedia player, thus changing the unidirectional compulsory model of a conventional advertisement.

Description

technical field [0001] The invention relates to the sales promotion of commodities, in particular to an advertisement display method and a sales promotion platform for implementing the method. Background technique [0002] Usually, there are a variety of product advertisements in various terminal stores, shopping malls, specialty stores, etc., with a variety of types, and the promotion products can generally be divided into the following methods: 1. Use print advertisements to promote the products Information disclosure; 2. Using the combination of physical objects and print advertisements, put the products to be promoted in the advertising display rack and combine them with print advertisements to bring their information to consumers; 3. Using multimedia display methods, the produced The sound, color, image and image are broadcast continuously through the monitor, but the above methods all have the following defects: 1. The print advertisement method usually adopts a static...

AI Technical Summary

Problems solved by technology

[0002] Usually, there are a variety of product advertisements in various terminal stores, shopping malls, specialty stores, etc., with a variety of types, and the promotion products can generally be divided into the following methods: 1. Use print advertisements to promote the products Information disclosure; 2. Using the combination of physical objects and print advertisements, put the products to be promoted in the advertising display rack and combine them with print advertisements to bring their information to consumers; 3. Using multimedia display methods, the produced The sound, color, image and image are broadcast continuously through the monitor, but the above methods all have the following defects: 1. The print advertisement method usually adopts a static method, which lacks vividness and is difficult to express the unique image of the new product; 2. The combination of product and print advertisement , although the physical image of the new product can be displayed vividly, but due to the large amount of product information, it is impossible to display them one by one through the physical form; 3. Vivid and intuitive images are transmitted to consumers through the combination of sound and image in multimedia film and television advertisements Compared with other static print advertisements, it is more attractive and impactful, but the existing multimedia advertising machines can only play a single advertising video continuously through the display screen, and there is no communication between the product, the consumer and the multimedia. This will not only reduce the use effect of the multimedia advertising machine; the single and repeated advertising clips will make consumers feel that there is no freshness, making the originally vivid multimedia advertisements lack important attraction and communication. In order to solve this problem, a new A more interactive way to display ads for

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