Universal tag for page analytics and campaign creation

Abstract

A system for creating and using a universal tag to gather consumer data from a website for the purposes of targeted advertising is provided. The universal tag system has two main subsystems. The first subsystem is a configuration system that is used to define the consumer data to be collected from the website and to define taxonomy and transformation rules to be applied to the collected consumer data. The second subsystem is a runtime system that runs a universal tag client-side script, which is triggered when a consumer lands on a webpage of the website, for collecting the defined consumer data. The runtime system then applies the transformation rules to the collected data and updates a user profile corresponding to the consumer with the transformed data. As well, the runtime system applies the taxonomy rules to the collected data and categorizes the consumer for the purposes of subsequent targeted advertising.

Description

CROSS REFERENCE TO RELATED APPLICATIONS[0001]This application claims priority to U.S. provisional patent application Ser. No. 61 / 801,001, filed Mar. 22, 2013, which application is incorporated herein in its entirety by this reference thereto.BACKGROUND OF THE INVENTION[0002]1. Technical Field[0003]This invention relates generally to digital advertising. More particularly, this invention relates to a tool for creating and using a universal tag to gather consumer data for the purposes of digital advertising.[0004]2. Description of the Related Art[0005]The Internet has become a primary source for providing media and information. For example, it is believed that more news articles are read online than in print. Videos and television shows are increasingly viewed through online applications, such as by the companies, Hulu, Netflix, and YouTube, Many of these online media companies earn revenue by allowing advertisers to advertise on their websites. The need of companies with online prese...

AI Technical Summary

Benefits of technology

The patent describes a system that creates a universal tag to gather consumer data from a website and analyze it. The system has two main components: a configuration system and a runtime system. The configuration system defines the types of data to collect and the rules for collecting and transforming the data. The runtime system triggers the universal tag client-side script to collect the data when a consumer visits a website and applies the rules to update the consumer's profile and categorize them for targeted advertising. The technical effect of this system is a more efficient and effective way of collecting and analyzing consumer data from websites.

Problems solved by technology

As users demand instant access to entertainment their patience for advertisements rapidly dwindles.

If the user is not watching the advertisement, the advertiser is not receiving the optimal return on their advertisement.

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