Real world behavior measurement using identifiers specific to mobile devices

Abstract

Methods and systems are disclosed herein for determining real world behavior from proximity-time measurements of a user carrying a personal device and a wireless device identifier. Determining real world behavior and managing usage profiles associated with the real world behavior can be enhanced by the use of GPS location data derived from the personal device, another network enabled device, a wireless device identifier, and the like.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS[0001]This application is a continuation of U.S. application Ser. No. 12 / 357,295 filed Jan. 21, 2009, which claims the benefit of the following U.S. Provisional Applications, each of which is hereby incorporated by reference in its entirety: U.S. Prov. App. No. 61 / 022,483 filed on Jan. 21, 2008 and U.S. Prov. App. No. 61 / 030,214 filed on Feb. 20, 2008.[0002]Application Ser. No. 12 / 357,295 is a continuation-in-part of the following U.S. Applications, each of which is hereby incorporated by reference in its entirety: U.S. application Ser. No. 11 / 855,122 filed Sep. 13, 2007 which claims the benefit of U.S. Prov. App. No. 60 / 825,708 filed Sep. 14, 2006; U.S. application Ser. No. 11 / 855,685 filed Sep. 14, 2007; U.S. application Ser. No. 11 / 855,811 filed Sep. 14, 2007; U.S. application Ser. No. 11 / 855,820 filed Sep. 14, 2007; and U.S. application Ser. No. 11 / 925,967 filed Oct. 28, 2007.[0003]Application Ser. No. 12 / 357,295 claims priority to internat...

AI Technical Summary

Benefits of technology

Enables more precise and personalized content delivery to users across various devices, improving advertising effectiveness and user experience while ensuring secure content management.

Problems solved by technology

Such content-targeting methods face various challenges, depending on the users and devices to which content is targeted.

Internet advertisements targeting a user may be based on data stored on a user's network-connected device that corresponds to sets of information that indicate that a user is returning to a particular site, but targeting based on this and similar mechanisms are subject to limitations, among them being that multiple users may access the Internet through the same device.

Mobile content may be targeted more easily to a specific user, such as based on information about the user in a database maintained by a wireless carrier or based on the user's interaction with content on the mobile handset, but the more limited range of content that is typically accessed by mobile devices means that profiles based on that usage are often targeting limited and sometimes misleading.

As a result of mobile carriers dealing with rapidly decaying voice revenue and as even the margins on Internet data connection rates are becoming hyper-competitive, mobile carriers are rapidly seeking ways to monazite their high subscriber penetrations through advertising.

Starting with a fixed position, or multi-user device, such as a PC, a television, or other stationary Internet-enabled device presents user identification challenges that the mobile handset does not.

These challenges are mainly rooted on the basis that such devices may, and often, have multiple regular users.

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