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Propagating and responding to announcements in an environment having pre-established social groups

A technology of social groups and announcements, applied in transmission systems, data exchange networks, data exchange details, etc.

Inactive Publication Date: 2006-08-09
MICROSOFT CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this mechanism does not fully address the types of problems listed above
Even if a marketplace service communicates some measure of trustworthiness of online participants, it does not change the fact that users transact with faceless strangers

Method used

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  • Propagating and responding to announcements in an environment having pre-established social groups
  • Propagating and responding to announcements in an environment having pre-established social groups
  • Propagating and responding to announcements in an environment having pre-established social groups

Examples

Experimental program
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Embodiment Construction

[0015] The following description sets forth the Advertisement Related (AR) functionality for propagating and consuming advertisements in a network environment. To alleviate problems of the type mentioned in the Background section, AR functionality conducts the exchange of announcements in the context of one or more pre-established social groups of users. For example, a user who is a member of a pre-established social group may post an announcement to other members of the immediate social group. Members of the social group can then respond to or interact with the announcement.

[0016] According to another feature, the AR function links the created announcement with the identity of the member who created the message (hereinafter "announcement originating member"). The AR function may alert other members of the presence of an announcement by providing announcement related (AR) information anywhere contact information associated with the announcement originating member would nor...

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PUM

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Abstract

Strategies are described for propagating and responding to announcements within an environment having pre-established social groups, such as pre-established instant messenger social groups. More specifically, a member within a group can create an announcement, whereupon the announcement becomes associated with the member's identity.. The member can then propagate that announcement out as part of their identity to members within the member's immediate social order group. If the member so authorizes, the announcement can also be propagated out to other social groups linked to the member's immediate social group. A member within the immediate social group or one of the linked social groups can responds to the announcement. The use of pre-established social groups to transact announcement-related exchanges provides a level of trust not offered by conventional network-based messaging and merchandising services.

Description

technical field [0001] The present invention relates to strategies for handling electronic notifications. In a more specific implementation, the present invention relates to strategies for disseminating and consuming electronic announcements in a network environment. Background technique [0002] The Internet and other wide area networks (WANs) support a variety of market-oriented services. These services allow users to offer items for sale as well as purchase items posted by other users. One particularly popular marketplace service of this type is eBay, Inc. of San Jose, California. According to its own description "The World's Online Marketplace(R)", eBay allows users to post goods or services for sale by virtually anyone with Internet access. For example, any user may browse for goods or services by entering keywords describing the goods or services the user is looking for. After identifying an item of interest, the user may enter a bid on the item and, if the bid is ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/18
CPCH04L12/581G06Q30/02H04L51/04G06Q10/107G06Q50/00
Inventor A·J·罗斯维B·J·欧文D·J·玛寇斯基E·郑M·J·豪尔M·扎纳-古德赛T·L·飒瓦杰
Owner MICROSOFT CORP
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