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Retailer pricing method and system based on point type e-commerce platform

A technology for e-commerce platforms and retailers, applied in marketing and other directions, can solve problems such as inability to adapt well, and achieve the effect of increasing sales and sales revenue

Pending Publication Date: 2022-07-15
UNIV OF SCI & TECH OF CHINA
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The operating model of the point-based e-commerce platform is quite different from that of the traditional platform. The retailer’s pricing method based on the traditional platform cannot adapt well to this type of platform. negotiated pricing method

Method used

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  • Retailer pricing method and system based on point type e-commerce platform
  • Retailer pricing method and system based on point type e-commerce platform
  • Retailer pricing method and system based on point type e-commerce platform

Examples

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Embodiment 1

[0024] like figure 2 As shown, an embodiment of the present invention provides a retailer pricing method based on a point-based e-commerce platform, comprising the following steps:

[0025] Step S1: Construct the customer's utility function based on the heterogeneity of the customer's valuation of the product, the valuation of the unit points, and the balance of the points they have;

[0026] Step S2: Based on the utility maximization principle, calculate the probability that customers choose cash purchase and points purchase according to the utility function, so as to obtain the market demand function of the product; build the retailer's profit function based on the market demand function, and derive the optimal pricing expression ;

[0027] Step S3: Based on the historical data, select the distribution form and corresponding parameters of the customer's point balance that is most in line with the actual situation; and substitute the distribution form and parameters into th...

Embodiment 2

[0073] like Figure 5 As shown, an embodiment of the present invention provides a retailer pricing system based on a point-based e-commerce platform, including the following modules:

[0074] constructing a utility function module 41 for constructing a customer's utility function based on the heterogeneity of the customer's valuation of the product, the valuation of the unit points, and the balance of the points owned;

[0075] An optimal pricing expression module 42 is constructed, which is used to calculate the probability that customers choose cash purchase and point purchase based on the utility function based on the principle of utility maximization, so as to obtain the market demand function of the product; based on the market demand function, the retailer's profit function is constructed, Derive the expression to get the optimal pricing;

[0076] The optimal price calculation module 43 is used to select the distribution form and corresponding parameters of the customer...

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Abstract

The invention relates to a retailer pricing method and system based on an integral type e-commerce platform, and the method comprises the steps: S1, building a utility function of a customer based on the heterogeneity of three aspects, namely the estimation value of a product, the estimation value of a unit integral and the owned integral balance, of the customer; s2, on the basis of a utility maximization principle, calculating the probability of cash purchase and point purchase selected by the customer according to the utility function, so as to obtain a market demand function of the product; constructing a retailer profit function based on the market demand function, and deducing to obtain an optimal pricing expression; s3, based on historical data, selecting the distribution form of the customer point balance which most accords with reality and corresponding parameters; and substituting the distribution form and the parameters into the expression of the optimal pricing to obtain the optimal price. The method provided by the invention is suitable for an integral type e-commerce platform, and is beneficial to scientific pricing of retailers and improvement of sales volume and sales income.

Description

technical field [0001] The invention relates to the fields of e-commerce and big data, in particular to a retailer pricing method and system based on a point-based e-commerce platform. Background technique [0002] Increasing competition has made customer loyalty programs an effective tool for companies to increase customer loyalty and retain customers. Such programs are widely used in various industries such as airlines, banks, gas stations, and hotels. Point redemption is one of the most popular ways to implement customer loyalty programs in these industries. Customers can earn loyalty points in the process of participating in the daily business activities of the company, such as using bank-issued credit cards for consumption, purchasing airline flight services and hotel accommodation services. After earning points, customers can use the points they have to exchange for corresponding products or price discounts in the point exchange system established by the company. [...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0206G06Q30/0278
Inventor 郭晓龙宋静淼余玉刚
Owner UNIV OF SCI & TECH OF CHINA
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