User point management method, device and equipment and readable storage medium

Abstract

The invention relates to the technical field of big data analysis, and discloses a user point management method and device and computer equipment. According to the creation of the invention, a user point management scheme is provided, that is, user historical behavior data and target user current behavior data recorded by a platform are obtained, and according to user historical browsing data and user historical order placing data, a purchasing willingness value of a target user for a target category of commodities in a current time period is obtained through analysis; matching and sending a target category commodity link and a merchant attention point corresponding to the target category commodity to the target user according to the purchasing willingness value; and determining consumption points accumulated by the target user according to the merchant attention points, wherein the consumption points are used for accumulating, exchanging gifts or deducting cash of the target category of commodities in a preset period. Therefore, consumption points can be pushed according to the historical behavior data and the current behavior data of the target user, the target user is prompted to place an order at the optimal price in the preset period, and the user experience is improved.

Description

technical field [0001] The invention belongs to the technical field of big data analysis, and in particular relates to a user point management method, device, equipment and readable storage medium Background technique [0002] In related technologies, product recommendations are made to users through user historical purchase data and browsing data. There are many types of recommended products, which have little impact on users' purchases; existing product recommendation is a high-concurrency scenario, which cannot be realized in related technologies. If the user's purchase intention matches a specific product, it is very likely that a large number of recommendations will be issued at the same time at some point in time. Moreover, when a user watches recommended products or recommended content, the user's intention to purchase a specific product cannot be obtained based on the user's behavior data, and the user cannot purchase the most corresponding product at an affordable p...

AI Technical Summary

Problems solved by technology

[0003] In order to solve the existing problem that the user’s purchase intention for a specific product cannot be obtained according to user data, and the user cannot purchase the most corresponding product at an affordable price, the purpose of the present invention is to provide a user point management method, device, equipment and available Read the storage medium, after obtaining the user's historical behavior data recorded by the platform and the current behavior data of the target user, it includes the product category, purchase time stamp and purchase amount; obtain the current behavior data of the target user, browse data and user history according to the user history The order data is analyzed to obtain the target user's purchase willingness value for the target category of products in the current time period; according to the purchase willingness value, the user is matched and sent with the target category product link and the merchant's attention points corresponding to the target category product, and the user is determined according to the merchant's attention. Consumption points accumulated by points, consumption points are used to accumulate, exchange gifts or deduct target category commodity cash within a preset period

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