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Information recommendation method and device

A technology for information recommendation and information playback, applied in the computer field, can solve the problem of low prediction accuracy and achieve the effect of improving prediction accuracy

Active Publication Date: 2021-09-03
HANGZHOU NETEASE CLOUD MUSIC TECH CO LTD
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AI Technical Summary

Problems solved by technology

[0008] The embodiment of the present application provides an information recommendation method and device to solve the problem of low prediction accuracy of the conversion rate prediction scheme provided by the related technology

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  • Information recommendation method and device
  • Information recommendation method and device
  • Information recommendation method and device

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Embodiment Construction

[0093] In order to make the purpose, technical solutions and advantages of the embodiments of the application clearer, the technical solutions of the application will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the application. Obviously, the described embodiments are the Some embodiments of the technical solution, but not all embodiments. Based on the embodiments described in the application documents, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the technical solutions of the present application.

[0094] The terms "first", "second" and the like in the description and claims of the present application and the above drawings are used to distinguish similar objects, and not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate circumstan...

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Abstract

The invention relates to the field of computers, and provides an information recommendation method and device to solve the problem that prediction accuracy is low. The method comprises the steps that in response to an information recommendation instruction, a recommendation information set is obtained; based on an information click rate prediction sub-model, a purchase behavior prediction sub-model and an information conversion rate prediction sub-model in the recommendation prediction model, an information click rate, a purchase behavior prediction rate and an information conversion rate corresponding to each piece of recommendation information in the recommendation information set are obtained; and a corresponding first recommendation probability is obtained based on the information click rate, the purchase behavior prediction rate and the information conversion rate corresponding to each piece of recommendation information, and the recommendation information of which the first recommendation probability exceeds a set threshold value is pushed to the target object. The model for predicting the purchase intention of the target object is added in the recommendation prediction model, so that the prediction accuracy of the whole model can be effectively improved.

Description

technical field [0001] This application relates to the field of computers, and provides an information recommendation method and device. Background technique [0002] With the development of science and technology, conversion rate prediction technology is more and more widely used in various Internet platforms, so that Internet platforms can accurately predict users' intentions and provide users with better services. [0003] The following conversion rate prediction schemes are provided in the related art: [0004] Option 1: call multiple prediction models to predict the user’s order conversion rate; Option 2: input the characteristics of the information to be recommended and the characteristics of the user into the prediction model corresponding to the group to which the user belongs to obtain the user’s recommendation probability. [0005] However, the technical solution proposed above may have the following technical problems: [0006] The multiple prediction models of...

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06K9/62
CPCG06Q30/0255G06F18/214Y02D10/00
Inventor 王诗佳肖强赵逸龙李伟生彭正超李勇
Owner HANGZHOU NETEASE CLOUD MUSIC TECH CO LTD
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