Real estate oriented marketing method

A real estate, real estate technology, applied in marketing, market forecasting, instruments and other directions, can solve the problem of targeted acquisition of target customers, disadvantages, etc., to achieve the effect of accurate customer sales

Pending Publication Date: 2021-04-09
杭州冠家房地产营销策划有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] Traditional real estate marketing conducts customer screening through market research, in-store consultation, etc., but this is a passive posterior screening method, which is not conducive to more targeted acquisition of target customers and marketing to target customers

Method used

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  • Real estate oriented marketing method

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Embodiment Construction

[0019] The principle and spirit of the present invention will be described below with reference to several exemplary embodiments. It should be understood that these embodiments are given only to enable those skilled in the art to better understand and implement the present invention, rather than to limit the scope of the present invention in any way. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art. "Example" or "implementation manner" in the description may mean one embodiment or an implementation manner, or some embodiments or some implementation manners.

[0020] Those skilled in the art know that the embodiments of the present invention can be implemented as a system, device, device, method or computer program product. Therefore, the present disclosure may be embodied in the form of complete hardware, complete software (including firmware, resident so...

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Abstract

The invention discloses a real estate oriented marketing method. The method comprises the steps of integrating offline demand questionnaire information, a source channel, client information and client online information on a WeChat official account, and analyzing a first correlation degree between the client access depth and each feature of gender and age, the source channel and the demand questionnaire information in the customer information; analyzing a weight relationship between different real estates and user demands according to the first correlation degree information, and finally periodically pushing recommended real estate information to different clients according to the weight relationship; after the clients receive the recommended real estate information, collecting information about whether the clients click preview, click preview time, click preview frequency and access situation of a stay page according to the access situation of the users, updating the first correlation degree information and analyzing a weight relationship between different real estates and client requirements; and grading the information of different real estates to finish information classification, counting the client information and the weight relationship under the corresponding level, and performing oriented marketing on the counted clients.

Description

technical field [0001] The invention relates to the technical field of real estate, in particular to a method for targeted marketing of real estate. Background technique [0002] Traditional real estate marketing conducts customer screening through market research, store consultation, etc., but this is a passive posterior screening method, which is not conducive to more targeted acquisition of target customers and marketing to target customers. Contents of the invention [0003] Aiming at the deficiencies in the prior art, the purpose of the present invention is to provide a method for targeted marketing of real estate. [0004] Above-mentioned technical purpose of the present invention is achieved through the following technical solutions: [0005] A method for targeted marketing of real estate, said method comprising: [0006] Integrate offline demand questionnaire information, source channels, and customer information with online customer information on WeChat public ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q30/06G06Q50/16
CPCG06Q30/0203G06Q30/0631G06Q50/16
Inventor 周倩军徐嘉盛
Owner 杭州冠家房地产营销策划有限公司
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