Virtual resource allocation method and device, electronic equipment and readable storage medium

Abstract

The embodiment of the invention provides a virtual resource allocation method and device, electronic equipment and a readable storage medium. The method comprises the steps of obtaining target basic feature information, target purchase capability information, target data change information and target browsing data information under the condition that a target user generates interaction behavior data by a business party in a specified time period; inputting the target basic feature information, the target purchase capability information, the target data change information and the target browsing data information into a target user preference model to obtain target user preferences of the target user; generating an initial virtual resource of a target type matched with the preference of thetarget user; determining a target duration corresponding to the initial virtual resource according to the historical consumption data of the target user; and adding a valid period for the initial virtual resource according to the target duration, generating a target virtual resource, and allocating the target virtual resource to the target user. According to the embodiment of the invention, the method can achieve the precise pushing of the virtual resources, and improves the cancel-after-verification rate of coupons and the income of merchants.

Description

technical field [0001] The embodiments of the present disclosure relate to the technical field of the Internet, and in particular to a virtual resource allocation method, device, electronic equipment, and readable storage medium. Background technique [0002] In order to attract new users and increase the retention of old users, merchants usually use promotional activities such as issuing coupons to attract users. [0003] At present, when merchants issue coupons to users, they mainly rely on the merchants to choose the type of coupons (such as card sign-up coupons, full-consumption coupons, stored-value coupons, accumulated times coupons, etc.) and send them to users. This method of issuing coupons does not consider the user's personal preferences, and cannot achieve accurate push of coupons. Moreover, the coupons sent are issued based on the remaining coupons in the store, and the next batch of coupons will be produced after a batch is distributed. However, the validity p...

AI Technical Summary

Problems solved by technology

[0003] At present, when merchants issue coupons to users, they mainly rely on the merchants to choose the type of coupons (such as card sign-up coupons, full consumption coupons, stored value coupons, accumulated times coupons, etc.) and send them to users. This method of issuing coupons does not consider the user's personal preferences, and cannot achieve accurate push of coupons. Moreover, the coupons sent are issued based on the remaining coupons in the store, and the next batch of coupons will be produced after a batch is distributed. However, the validity period of the remaining coupons may be approaching, leading to the phenomenon that the validity period expires before users can use the coupons, which eventually leads to a low coupon write-off rate, and it is difficult to increase the revenue of merchants

Images