Enterprise strategy making method

Abstract

The invention discloses an enterprise strategy making method, and the method comprises the following steps: S1, strategy investment: analyzing two environments which are an external environment and aninternal environment; S2, strategic analysis: searching a value growth point; S3, strategy making: determining the purpose and target of the enterprise, determining the basic strategy type, determining the product and market strategy of the enterprise, determining the research strategy of the product, determining the brand strategy and determining other functional strategies of the enterprise according to the analysis of the previous stage; and S4, strategic implementation: establishing a specific and careful strategic implementation plan system, adjusting a functional strategy required by strategic implementation, establishing a professional management team and organization structure, and carrying out enterprise training and education. According to the invention, a complete strategy making scheme is formed through strategic investment, strategic analysis, strategic making and strategic implementation, and the perfection of enterprise global strategic making, the correctness of decision-making direction and the stable connection between stages are ensured.

Description

technical field [0001] The invention belongs to the technical field of enterprise strategy formulation, and in particular relates to an enterprise strategy formulation method. Background technique [0002] Enterprise strategy is a general term for various strategies of an enterprise, including not only competition strategy, but also marketing strategy, development strategy, brand strategy, financing strategy, technology development strategy, talent development strategy, resource development strategy, etc. As the environment changes, choose suitable business fields and products based on your own resources and strengths, form your own core competitiveness, and win in the competition through differentiation. Modern management studies such as MBA and EMBA believe that corporate strategy is a top-down strategy. However, there are still various problems in various corporate strategy formulation methods on the market. [0003] For example, the authorized announcement number is CN1...

AI Technical Summary

Problems solved by technology

[0003] For example, the authorized announcement number is CN111160691A, which discloses a method and system for formulating a technology development strategy based on the research and judgment of future technology needs. Although it has achieved the key achievements of clarifying the basic, urgent and disruptive needs of future development, the corresponding index system has been customized. , through the comprehensive evaluation of different technological development directions, find out the appropriate key development objects, and better support the goal requirements of scientific and technological development, but it does not solve the existing problems in the existing enterprise strategy formulation methods: the strategy formulation is not perfect , it is inconvenient to determine the direction of decision-making correctly, and at the same time, the connection between each stage is not stable enough, so we propose a method for formulating corporate strategy