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Advertisement analysis system based on big data

A technology of advertising analysis and big data, applied in the field of advertising analysis, can solve the problems of not being able to take into account both public and private experience at the same time, update the effect and lose sight of the other, and achieve the effect of accurate advertising push

Active Publication Date: 2020-09-04
杭州熹屋文化传媒有限公司
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AI Technical Summary

Problems solved by technology

However, it cannot combine the advertisements carried on different terminals to carry out a focused analysis, so its update effect will take care of one and lose the other, and it cannot take into account both public and private experiences.

Method used

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  • Advertisement analysis system based on big data
  • Advertisement analysis system based on big data
  • Advertisement analysis system based on big data

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Embodiment Construction

[0046] The following clearly and completely describes the technical solutions in the embodiments of the present invention. Obviously, the described embodiments are only some of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0047] see figure 1 , the present invention provides an advertising analysis system based on big data, including the following modules

[0048] The public advertisement collection module collects public advertisement broadcast information of all public terminals; the content of each public advertisement broadcast information includes advertisement identification code, broadcast occasion, and number of viewers. The method of obtaining the number of viewers is as follows:

[0049] S11, installing a camera in the playing place;

[0...

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Abstract

The invention discloses an advertisement analysis system based on big data, and relates to the technical field of advertisement analysis. The advertisement analysis system comprises a public advertisement collection module, a private advertisement collection module, an effective information screening module, a private advertisement analysis module, a public advertisement analysis module and an advertisement pushing module. According to the invention, the advertisement playing information of the public terminal and the private terminal is screened and analyzed in different modes, and the weighted summation of the public terminal and the private terminal is combined, so that the attention degree of the public and the private to the advertisement is considered at the same time, and more accurate advertisement pushing is realized.

Description

technical field [0001] The invention relates to the technical field of advertisement analysis, in particular to an advertisement analysis system based on big data. Background technique [0002] Advertisement, as the name suggests, is to advertise widely, that is, to inform the general public of something. With the development of society, the number and types of advertising carriers are increasing, but they can be roughly divided into two categories, that is, users' private terminals, such as mobile phones, computers, etc., and public terminals, such as Large screens in shopping malls and stations. For different terminals, the audiences who watch advertisements are also different. [0003] The existing patent application with the publication number CN103854201A discloses an advertisement analysis system and method, which realizes that the content of advertisements played on the client end can be dynamically updated in real time according to the actual viewing effect of each...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06K9/00
CPCG06Q30/0254G06Q30/0255G06Q30/0271G06Q30/0277G06V40/16G06V20/53
Inventor 游发祥林健辉泮圣洁刘梦凯黄子祎
Owner 杭州熹屋文化传媒有限公司
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