Marketing advertisement scheme matching method and system

An advertising and program technology, applied in the field of marketing advertising program matching, can solve the problems of large delivery volume, affecting the drainage effect, and inability to guarantee the marketing effect, and achieve the effect of reducing the marketing cost.

Pending Publication Date: 2020-05-12
JIAOZUO UNIV
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The style and form (such as color, pattern, typesetting and other design effects) adopted by advertising leaflets affect its drainage effect, and the marketing plan information adopted affects the conversion effect
At present, the form of advertising leaflets, the determination and matching of marketing plans have not been determined through reasonable methods. multiple deliveries
The amount of delivery is large each time, but the actual marketing effect after delivery cannot be guaranteed, which not only increases the cost, but also fails to achieve the marketing goal

Method used

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  • Marketing advertisement scheme matching method and system
  • Marketing advertisement scheme matching method and system
  • Marketing advertisement scheme matching method and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0015] The marketing advertising scheme matching system of this embodiment includes a remote information collection terminal and a short-range information collection terminal. The remote information collection terminal is provided with multiple groups of samples, each group of samples includes multiple sample sheets, and the sample sheets of the same group have the same Advertising form, marketing message and number. Different groups of samples have different advertising formats, marketing messages and numbers. Advertising form refers to the pattern, color, typesetting and other appearance forms used, and marketing information refers to the specific marketing plan. All sample sheets have the same return order guide mark, and the return order guide mark is used to prompt the sample form to return to the short-range information collection end; the remote information collection end is used to collect the delivery quantity of each group of samples; the short-range information coll...

Embodiment 2

[0022] A marketing advertising scheme matching method is to use the marketing advertising scheme matching system of embodiment 1, set the remote information collection terminal in the marketing target area, set the short-distance information collection terminal in the marketing store, and make statistics in one sampling period The number of sample orders delivered and the number of return orders for each group of samples, select the advertising form of the sample with the largest number of deliveries, and select the marketing information of the sample with the highest return order rate (return order rate = return order quantity / delivery quantity), the combination of the two Get the final advertising plan. When a sampling period is over, assuming that sample number 3 has the highest delivery quantity and sample number 6 has the highest order return rate, the advertising form of sample number 3 is used, and the marketing information of sample number 6 is used, The combination of...

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Abstract

The invention relates to a marketing advertisement scheme matching method and system. The matching system comprises a remote information acquisition terminal and a short-range information acquisitionterminal. The remote information acquisition terminal is provided with a plurality of groups of samples, wherein each group of samples comprises a plurality of sample sheets; the sample sheets in thesame group have the same advertisement form, marketing information and serial number; the samples in different groups have different advertisement forms, marketing information and serial numbers; allthe sample sheets are provided with the same order return guide mark; and the order return guide mark is used for promoting the sample sheets to return to the short-range information acquisition terminal; the remote information acquisition terminal is used for acquiring the putting quantity of each group of samples; and the short-range information acquisition terminal is used for acquiring the number of returned orders of each group of samples. According to the scheme, the optimal advertisement scheme can be obtained through effective matching, the drainage effect and conversion effect after advertisement leaflet delivery are ensured, and the marketing cost is reduced.

Description

technical field [0001] The invention relates to a marketing advertisement scheme matching method and system, belonging to the technical field of marketing. Background technique [0002] In marketing activities, the placement of advertising leaflets is a widely used marketing means. The style and form (such as color, pattern, typesetting and other design effects) adopted by advertising leaflets affect its drainage effect, and the marketing plan information adopted affects the conversion effect. At present, the form of advertising leaflets, the determination and matching of marketing plans have not been determined through reasonable methods. Served multiple times. The amount of delivery is large each time, but the actual marketing effect after delivery cannot be guaranteed, which not only increases the cost, but also fails to achieve the marketing goal. Contents of the invention [0003] In view of the above problems, the present invention provides a marketing advertiseme...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0251G06Q30/0203
Inventor 吕华张慧杨琰王瑾郭雪琴
Owner JIAOZUO UNIV
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