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id data network data analysis method, device and computing equipment

A data analysis and data network technology, applied in the Internet field, can solve problems such as large amount of data processing, unrecognizable ID data, complex association relationship of ID data, etc., and achieve the effect of rapid analysis

Active Publication Date: 2021-06-29
BEIJING QIHOO TECH CO LTD
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  • Abstract
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  • Claims
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AI Technical Summary

Problems solved by technology

However, there are a lot of ID data in multiple businesses, the correlation between ID data is complex, and the amount of data processing is large, and different businesses have different rules for setting ID data, so it is impossible to accurately and quickly retrieve data from a large number of ID data contained in the ID data network. ID data corresponding to the same user identified in the data

Method used

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  • id data network data analysis method, device and computing equipment
  • id data network data analysis method, device and computing equipment
  • id data network data analysis method, device and computing equipment

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Embodiment Construction

[0026] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided so that the present disclosure will be more thoroughly understood, and will fully convey the scope of the present disclosure to those skilled in the art.

[0027] figure 1 Shown is a schematic flowchart of a method for processing an ID data network according to an embodiment of the present invention, such as figure 1 As shown, the method includes the following steps:

[0028] Step S100, acquiring an ID data network including ID data and an association relationship between the ID data.

[0029] Among them, the pre-constructed ID data network can be obtained from the data anal...

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Abstract

The invention discloses an ID data network data analysis method, a device, a computing device and a computer storage medium, wherein the ID data network data analysis method includes: acquiring an ID data network including ID data and the association relationship between the ID data; The data includes: user ID data and / or device ID data; according to the ID data contained in the ID data network and the association relationship between the ID data, the ID relationship data is constructed; the ID relationship data includes several ID relationship pairs, and each ID relationship The pair includes: two IDs and the relationship between the two IDs; the ID relationship data is grouped to obtain several ID data subnets. This technical solution effectively improves the data analysis efficiency of the ID data network, can accurately and quickly obtain several ID data subnets, and realizes the effective division of the ID data network. The ID data contained in the ID data subnet has a strong , Reliable association relationship, which can be identified as the ID data of the same user, which helps to build a complete and effective user portrait.

Description

technical field [0001] The present invention relates to the field of Internet technology, in particular to a method, device, computing device and computer storage medium for analyzing data on an ID data network. Background technique [0002] In order to meet the different needs of users, people have developed a number of services such as surfing the Internet, shopping, ordering meals, ordering train tickets, and paying for users to choose and use. The service will set ID data for the user according to the user's account in the service or the device used by the user, which is used to identify the user. The ID data network can be constructed according to the ID data from multiple services. Based on the ID data network, the user characteristics such as user gender, user age, browsing preference, click preference, activity, item purchase preference, item purchase potential, and game preference can be analyzed. Perform analysis and build a complete and effective user portrait to...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535
Inventor 马征王斌锋李晓明
Owner BEIJING QIHOO TECH CO LTD
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