Method for improving the robustness of sales forecasts
A technology for forecasting results and robustness, applied in the field of big data, can solve the problems of poor robustness of sales forecast results, poor correction effect, and lack of general applicability, so as to avoid singularity, reduce volatility, and reduce accidental factors. effect of influence
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[0073] In this embodiment, the month is used as the time dimension of the sales forecast, and the sales forecast of TV sets is taken as an example for illustration.
[0074] 1. Data preparation:
[0075] Collect historical order data (including time, sales volume, price, etc.), historical macroeconomic data and historical competitive product data
[0076] 2. Determine the predictive model:
[0077] Time series model: state space exponential smoothing model—ETS model;
[0078] Time series and regression analysis mixed model: dynamic regression ARIMA model;
[0079] Select the above two models for sales forecast.
[0080] 3. Hierarchy of historical sales data:
[0081] The historical sales data is stratified according to the size attributes of TVs, and a two-level hierarchical structure is obtained including the total sales of TVs and the sales of 30-50 size segments, 50-70 size segments, and 70-inch and above size segments.
[0082] 4. Data fusion and preprocessing:
[00...
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