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Intelligent association analysis method and system for user television and online behaviors

A technology of association analysis and users, applied in the field of big data, it can solve the problems of lack of data association rules, data separation, inability to form user information chain, etc., to achieve the effect of improving accuracy and service quality

Active Publication Date: 2018-08-28
江苏有线数据网络有限责任公司
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] But at present, the amount of user TV viewing behavior data and user Internet behavior data is very large, and they are distributed in different systems. Currently, there is no system that can store massive amounts of user TV viewing behavior data and user Internet behavior data, and no system can calculate and process them. These massive amounts of data, without data association rules, are separated and cannot form a complete user information chain

Method used

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  • Intelligent association analysis method and system for user television and online behaviors
  • Intelligent association analysis method and system for user television and online behaviors
  • Intelligent association analysis method and system for user television and online behaviors

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Embodiment Construction

[0020] The solutions of the present invention will be further described below in conjunction with the accompanying drawings and specific embodiments.

[0021] Such as figure 1 As shown, the intelligent association analysis method of user TV and Internet behavior includes data collection, data association, data modeling and data application. The specific steps are as follows:

[0022] Step 1. Data collection: collect data related to household TV and Internet behavior in different systems. The present invention adopts the interface mode of FTP file to gather various data, provides data source for the system, and the system of interface docking is as follows:

[0023] 1) Authentication system interface

[0024] Obtain user broadband account information, user login IP address information, time stamp information, authentication record information, etc. from the authentication system.

[0025] 2) DNS system interface

[0026] Obtain network access information from the DNS system...

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Abstract

The invention discloses an intelligent association analysis method and system for a user television and online behaviors. The method includes the following steps: firstly, collecting data related to the user television and online behaviors of different systems; associating the data of the different systems to form a complete information link that reflects user subscription, consumption, viewing behaviors and the online behaviors; and then performing data modeling on the associated data to obtain multi-dimensional statistical data, labels and user portraits; and finally using an established mathematical model to perform customer insight and marketing services, providing subject analysis reports required for business analysis of enterprises, and providing contents and products recommended byuser services. According to the scheme of the invention, the user television and the online behaviors are intelligently associated through an association rule, data islands are broken, the complete information link of user viewing behaviors and user online behaviors can be formed, and thus the more comprehensive understanding of users can be facilitated, and the accuracy and quality of the marketing services can be improved.

Description

technical field [0001] The invention relates to big data technology, in particular to an intelligent association analysis method and system for user TV and Internet behavior. Background technique [0002] Under the trend of triple play integration and mobile Internet, the requirements for TV user experience are getting higher and higher, and user behaviors are more diverse. How to make good use of big data technology to generate higher value from the existing large amount of business data and behavior data is of great importance to the enterprise. Operation and business development provide support and guidance, which is an important direction for enterprise transformation and innovation. Under such a new situation, it is necessary to intelligently correlate and analyze Jiangsu cable TV and Internet behavior data. [0003] But at present, the amount of user TV viewing behavior data and user Internet behavior data is very large, and they are distributed in different systems. ...

Claims

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Application Information

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IPC IPC(8): H04N21/25H04N21/466H04L12/24H04L29/08G06Q30/02G06Q30/06
CPCH04L41/14H04L41/145H04N21/251H04N21/4667H04N21/4668G06Q30/0201G06Q30/0269G06Q30/0631H04L67/55
Inventor 宋晶科林峰陈春臧砺寒
Owner 江苏有线数据网络有限责任公司
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