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Data processing method and apparatus, storage medium and electronic apparatus

A data processing and data technology, applied in the field of data processing, can solve problems such as low efficiency

Active Publication Date: 2018-08-21
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0008] Embodiments of the present invention provide a data processing method, device, storage medium, and electronic device to at least solve the technical problem of low efficiency in the related art of estimating the operation of media files

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  • Data processing method and apparatus, storage medium and electronic apparatus
  • Data processing method and apparatus, storage medium and electronic apparatus

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Embodiment Construction

[0022] In order to enable those skilled in the art to better understand the solutions of the present invention, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are only It is an embodiment of a part of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts shall fall within the protection scope of the present invention.

[0023] It should be noted that the terms "first" and "second" in the description and claims of the present invention and the above drawings are used to distinguish similar objects, but not necessarily to describe a specific order or sequence. It is to be understood that the data so used are interchangeable under appropriate circumstances such ...

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Abstract

Embodiments of the invention disclose a data processing method and apparatus, a storage medium and an electronic apparatus. The method comprises the steps of obtaining a target sample, wherein the target sample comprises feature data of a target media file during current exposure and historical information associated with the feature data, the feature data is used for determining a probability ofexecuting target operation on the target media file, multiple characteristics comprised in the feature data have a nonlinear relationship, and the historical information is used for indicating information of the target media file corresponding to the feature data in a past predetermined time period; performing deep learning training on a predetermined model by using the historical information to obtain a trained target model; and through the target model and the feature data of the target media file during the current exposure, determining a probability of executing the target operation on thetarget media file after the current exposure. The technical problem of low efficiency of estimating the operation on the media file in related technologies is solved.

Description

technical field [0001] Embodiments of the present invention relate to the field of data processing, and in particular, to a data processing method, device, storage medium, and electronic device. Background technique [0002] At present, in order to ensure the maximization of the income of the media file platform, the media files need to be sorted. The accuracy of media file click rate estimation will directly affect the sorting results of media files. Existing methods for estimating the click-through rate of media files mainly include the following: [0003] (1) Based on statistical methods. Based on manually selected features, this method calculates the historical clicks and exposures of media files on this feature dimension, and uses the quotient of the two as the predicted click-through rate (Predicted Click-ThroughRate, referred to as pCTR). This method has a good prediction effect for media files with sufficient historical data, but for media files with insufficient ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02
CPCG06Q30/0245G06F16/951G06F16/986G06F16/9535
Inventor 周星
Owner TENCENT TECH (SHENZHEN) CO LTD
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