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User group classification method, storage medium and terminal

A classification method and user group technology, applied in the Internet field, can solve the problem of inefficient use of user groups, and achieve the effects of preventing user loss, improving accuracy, and improving dissemination.

Active Publication Date: 2018-06-22
GUANGZHOU HUYA INFORMATION TECH CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] Aiming at the shortcomings of the existing methods, the present invention proposes a method for classifying user groups, a storage medium and a terminal to solve the problem of poor user group use efficiency existing in the prior art, so as to improve the use efficiency of user groups

Method used

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  • User group classification method, storage medium and terminal
  • User group classification method, storage medium and terminal
  • User group classification method, storage medium and terminal

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Embodiment Construction

[0038] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present invention and should not be construed as limiting the present invention.

[0039] Those skilled in the art will understand that unless otherwise stated, the singular forms "a", "an", "said" and "the" used herein may also include plural forms. It should be further understood that the word "comprising" used in the description of the present invention refers to the presence of said features, integers, steps, operations, elements and / or components, but does not exclude the presence or addition of one or more other features, Integers, steps, operations, elements, components, and / or groups thereof. The expression "a...

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Abstract

The invention provides a user group classification method, a storage medium and a terminal, and aims to solve the problem of poor usage efficiency of user groups in the prior art. The method comprisesthe steps of obtaining friend-making relationships and social behavior data among users, and user attributes of the users; by taking the users as points and the friend-making relationships among theusers as edges, establishing a first friend-making relationship network; based on the user attributes of the users, performing value assignment on the points in the first friend-making relationship network, and based on the social behavior data among the users, performing value assignment on the edges in the first friend-making relationship network, thereby obtaining a second friend-making relationship network; and based on the second friend-making relationship network, classifying the users to obtain the user groups which the users belong to. Therefore, the usage efficiency of the user groupsis improved.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular, the present invention relates to a method for classifying user groups, a storage medium and a terminal. Background technique [0002] In the era of Internet big data, fully mining the hidden laws behind the data to guide business operations can achieve twice the result with half the effort. Taking the operation of users as an example, different users are divided into different user groups according to specific characteristics, and then a certain type of user group that meets specific characteristics can be found, and corresponding operation strategies are implemented for this user group, such as recalling users, pushing Activity news, testing new functions, etc., so that various operational strategies can be implemented to achieve better results. However, the user group division method in the traditional technology only considers a single user characteristic attribute...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q50/00
CPCG06F16/9535G06Q50/01
Inventor 曹木水
Owner GUANGZHOU HUYA INFORMATION TECH CO LTD
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