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Brand publicity project management method and device, terminal device and medium

A technology of project management and project management system, applied in the field of brand promotion project management, can solve the problems of lack of closed-loop management in brand promotion project management

Inactive Publication Date: 2018-06-01
PING AN TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] Embodiments of the present invention provide a brand promotion project management method to solve the problem of lack of closed-loop management in brand promotion project management

Method used

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  • Brand publicity project management method and device, terminal device and medium
  • Brand publicity project management method and device, terminal device and medium
  • Brand publicity project management method and device, terminal device and medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0028] figure 1 A flow chart showing the brand promotion project management method in this embodiment. The brand promotion project management method can be applied to terminal devices configured by financial institutions such as banks, insurance companies and securities or other institutions to manage brand promotion projects, and can be specifically applied to a project management system on the terminal device. The project management system is a system for project management of brand promotion projects. The terminal device is a device that can perform human-computer interaction with the user, including but not limited to computers, smart phones, tablets and other devices. Such as figure 1 As shown, the brand promotion project management method includes the following steps:

[0029] S10: Obtain project approval information, which includes project ID, project type, and project budget.

[0030] Specifically, the project approval information refers to the information included...

Embodiment 2

[0122] Figure 7 A functional block diagram of a brand promotion project management device corresponding to the brand promotion project management method in Embodiment 1 is shown. Such as Figure 7 As shown, the brand promotion project management device includes a project approval information acquisition module 10 , a project approval information acquisition module 20 , a project procurement information reception module 30 , a first project closure report acquisition module 40 and a second project closure report acquisition module 50 . Wherein, the implementation functions of the project approval information acquisition module 10, the project approval information acquisition module 20, the project procurement information reception module 30, the first project closure report acquisition module 40 and the second project closure report acquisition module 50 are the same as the brand promotion in embodiment 1 The steps corresponding to the project management method correspond one...

Embodiment 3

[0152] This embodiment provides a computer-readable storage medium, on which a computer program is stored. When the computer program is executed by a processor, the brand promotion project management method in Embodiment 1 is implemented. In order to avoid repetition, details are not repeated here. . Alternatively, when the computer program is executed by the processor, the functions of each module / unit in the brand promotion project management device in Embodiment 2 are implemented, and details are not repeated here to avoid repetition.

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Abstract

The present invention discloses a brand publicity project management method and device, a terminal device and a medium. The method comprises the steps of: obtaining project approval and initiation information, wherein the project approval and initiation information comprises a project ID, a project type and a project budget; if the project budget accords with an annual budget, sending the projectapproving and initiation information to an EOA (Electronic Office Automation) system connected with a project management system, and receiving project approval information sent by the EOA system; if the project approval information passes the approval and when the project type is a non-creative approval submission type, sending the project approval and initiation information to a purchasing systemconnected with the project management system, and receiving project purchasing information sent by the purchasing system; and obtaining project acceptance information, and forming a project termination report based on the project approval and initiation information, the project purchasing information and the project acceptance information. The method achieves closed-loop control among the projectmanagement system, the purchasing system and the EOA system in the brand publicity project management process to form a complete tracking and feedback in the execution process of the brand publicityproject.

Description

technical field [0001] The present invention relates to the technical field of information management, in particular to a brand promotion project management method, device, terminal equipment and media. Background technique [0002] Project management generally includes the stages of project initiation, project approval, project implementation, and project acceptance. This project management includes but is not limited to brand promotion project management. In brand promotion project management, project initiation refers to the process of making decisions or plans for brand promotion projects, project establishment refers to the process of formulating work objectives or plans for brand promotion projects based on the formulated decisions or plans, and project execution refers to the process of formulating work objectives or plans for brand promotion projects based on the established decisions or plans. The process of implementing the brand promotion project according to the ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/10
CPCG06Q10/103
Inventor 沈杨刘洋洋谢翠萍
Owner PING AN TECH (SHENZHEN) CO LTD
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