Calculation method and system for remarked features of target group, and computer equipment

A calculation method and technology of a calculation system, applied in the field of data processing, can solve problems such as calculation efficiency cannot be guaranteed, and achieve the effects of shortening calculation time, lowering business thresholds, and improving efficiency

Inactive Publication Date: 2018-03-20
YONYOU FINANCIAL INFORMATION TECH
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  • Abstract
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  • Claims
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Problems solved by technology

In this way, the calculation efficiency cannot be guaranteed under the data of the big data dimension in reality.

Method used

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  • Calculation method and system for remarked features of target group, and computer equipment
  • Calculation method and system for remarked features of target group, and computer equipment
  • Calculation method and system for remarked features of target group, and computer equipment

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Embodiment Construction

[0046] In order to understand the above-mentioned purpose, features and advantages of the present invention more clearly, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments. It should be noted that, in the case of no conflict, the embodiments of the present application and the features in the embodiments can be combined with each other.

[0047] In the following description, many specific details are set forth in order to fully understand the present invention, but the present invention can also be implemented in other ways different from those described here, therefore, the protection scope of the present invention is not limited to the specific details disclosed below. EXAMPLE LIMITATIONS.

[0048] In the embodiment of the first aspect of the present invention, a method for calculating the salient features of the target group is proposed, figure 1 A schematic flowchart showing a method for c...

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Abstract

The present invention proposes a calculation method, system, computer equipment and computer-readable storage medium of the salient features of the target group, wherein the calculation method of the salient features of the target group includes: acquiring multiple dimensional features of the target group, wherein each dimension Features include multiple category features; calculate the correlation between the target group and each dimensional feature, and obtain multiple correlation coefficients; filter multiple dimensional features according to the correlation coefficients, and obtain multiple first-type dimensional features; calculate The group preference index of each category feature of the first type of dimension feature; compare the size relationship between the group preference index and the first preset threshold, and use the category feature corresponding to the group preference index greater than the first preset threshold as the target group salient features. The present invention can greatly shorten the calculation time of the TGI index and does not require manual intervention, greatly improves the efficiency and lowers the business threshold.

Description

technical field [0001] The present invention relates to the technical field of data processing, in particular, to a calculation method, system, computer equipment, and computer-readable storage medium for the salient features of a target group. Background technique [0002] TGI (Target Group Index, target group index / group preference index) can reflect the strength or weakness of the target group within a specific research scope (such as geographical area, demographic field, media audience, product consumer), TGI index = [target The proportion of groups with a certain characteristic in the population / the proportion of groups with the same characteristic in the population] × standard number 100. Through this index, we can dig out the salient features of the target group, use these salient features to group users, find precise marketing groups, improve user satisfaction, and reduce marketing costs. For example, take the male members of a certain hotel as the target group, and...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0201
Inventor 王雪洁
Owner YONYOU FINANCIAL INFORMATION TECH
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