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Data object pushing method, device and system

A technology of data objects and target data, applied in the field of data processing, can solve the problems that the conversion target is not directly related, blind, and unable to accurately predict the actual intention of the user.

Active Publication Date: 2018-01-30
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] Although the above demographic attributes and user behavior tags can meet the needs of group segmentation and delivery in some scenarios, they cannot accurately predict the actual intentions of users, and are tags that are not directly related to the conversion goal.
At the same time, since this technology is a computing technology based on historical data, this kind of user content matching strategy based on user tags is also relatively blind when future users cannot be predicted.

Method used

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  • Data object pushing method, device and system
  • Data object pushing method, device and system
  • Data object pushing method, device and system

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Embodiment Construction

[0089] In order to make the above objects, features and advantages of the present application more obvious and comprehensible, the present application will be further described in detail below in conjunction with the accompanying drawings and specific implementation methods.

[0090] refer to figure 1 , which shows a flow chart of the steps of an embodiment of a method for pushing a data object in the present application, which may specifically include the following steps:

[0091] Step 101, receiving a data object access request associated with a second user sent by a client corresponding to the first user;

[0092] Wherein, the second user has associated multiple data objects, and multiple data object sets determined according to the multiple data objects.

[0093] Specifically, the users in this embodiment of the present application may at least include a first user and a second user, wherein the second user is the provider of the data object, and the first user is the pus...

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Abstract

Embodiments of the invention provide a data object pushing method, device and system. The method comprises the following steps of: receiving a data object access request, associated with a second user, sent by a client corresponding to a first user, wherein the second user has a plurality of associated data objects and a plurality of data object sets determined according to the plurality of data objects; aiming at the access request, determining one or more data objects and determining a target data object set associated with the first user from the plurality of data object sets; and selectingat least one data object from the target data object set and the one or more data objects determined for the access request to send to the client. According to the method, device and system, most associated data objects can be pushed to users by combining practical intentions of the users.

Description

technical field [0001] The present application relates to the technical field of data processing, and in particular to a method for pushing data objects, a device for pushing data objects, and a system for pushing data objects. Background technique [0002] Content push is a way to promote specific advertising content, news content, notification content, audio and video and other multimedia resource content to specific groups of people. [0003] In the prior art, the following methods are usually used for content push: [0004] The technology of using user tags to target people is a common technology in the field of advertising and other content delivery. This technology uses data such as the user's historical behavior or the user's own attributes to label the user. [0005] The labeling technology based on the user's historical behavior is mainly aimed at users' historical behaviors such as browsing, searching, clicking on various web pages, clicking on advertisements or c...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02
CPCG06F16/00
Inventor 倪娜王晓伟廖闯樊志国
Owner ALIBABA GRP HLDG LTD
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