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A method and device for publishing information, a storage medium, and a terminal

An information release and to-be-released technology, applied in marketing and other directions, can solve problems such as affecting the success rate of information releasers, in-depth identification of unfavorable target audiences, and limited accuracy in finding target audiences, so as to solve the problem that search results are too one-sided and improve CTR, the effect of improving recognition accuracy

Active Publication Date: 2021-01-15
JINGZAN ADVERTISING SHANGHAI CO LTD
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  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0005] However, the existing rules based on manual experience are often relatively one-sided, and the accuracy of finding the target audience is limited, which is not conducive to the in-depth identification of the target audience, and also seriously affects the success rate of information delivery by the information publisher.

Method used

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  • A method and device for publishing information, a storage medium, and a terminal
  • A method and device for publishing information, a storage medium, and a terminal
  • A method and device for publishing information, a storage medium, and a terminal

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Embodiment Construction

[0038] Those skilled in the art understand that, as mentioned in the background technology, in order to obtain better information delivery effects, the existing demand side platform (Demand Side Platform, referred to as DSP) will manually analyze the target audience suitable for the information publisher, and focus on these The information to be released by the target audience delivery information publisher.

[0039] However, the existing technical solutions that manually formulate rules based on experience and search for target audiences in massive data according to the rules are very likely to result in too one-sided search results due to unreasonable rule formulation, and cannot effectively and accurately find to the target audience appropriate to the information to be published.

[0040] In order to solve this technical problem, the technical solution of the embodiment of the present invention judges whether the user is the target audience of the information to be released...

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Abstract

The present invention relates to an information publishing method and device, a storage medium and a terminal. The method comprises the steps of determining whether a user is a target audience of theto-be-published information according to the flow data, wherein the flow data is generated based on the network behaviors of the user; when a determination result represents that the user is the target audience of the to-be-published information, according to the information publishing cost of the to-be-published information, determining a publishing opportunity; publishing the to-be-published information to the user at the publishing opportunity. According to the scheme provided by the present invention, the target audience can be found based on the big data intelligent flow screening, thereby greatly improving the identification precision of the target audience, and improving a click through rate (CTR) better.

Description

technical field [0001] The present invention relates to the field of Internet information distribution, in particular to an information distribution method and device, a storage medium, and a terminal. Background technique [0002] In the Internet information publishing industry, real time bidding (Real Time Bidding, RTB for short) is an information purchasing method that has gradually become popular in recent years. Different from the traditional contractual information publishing model, RTB allows information publishers to bid for each information display opportunity, thus replacing the information display space purchase with crowd purchase. [0003] On this basis, the demand side platform (Demand Side Platform, referred to as DSP), as the agent of the information publisher, in order to assist the information publisher to complete the RTB operation, needs to make a decision on each information release request within 100ms to determine whether to participate in the bidding ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
Inventor 汤奇峰秦督
Owner JINGZAN ADVERTISING SHANGHAI CO LTD
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