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Frequency control method and device for advertising

A technology of advertising delivery and control method, applied in the Internet field, can solve the problems of control strategy error, affecting the effect of advertising delivery, and time-consuming manual setting of frequency control.

Active Publication Date: 2020-07-14
BEIJING QIHOO TECH CO LTD
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  • Abstract
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AI Technical Summary

Problems solved by technology

[0004] In view of this, the present invention provides a method and device for controlling the frequency of advertisement delivery. The main purpose is that when the frequency control of ultra-large-scale advertisement delivery is required, manual setting of the frequency control takes too long, and it is easy to cause problems in the control strategy. Mistakes that affect the effectiveness of advertising

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  • Frequency control method and device for advertising
  • Frequency control method and device for advertising
  • Frequency control method and device for advertising

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Embodiment Construction

[0059] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0060] An embodiment of the present invention provides a method for controlling the frequency of advertisement delivery, such as figure 1 As shown, the method includes:

[0061] 101. Obtain the delivery environment of the user to be placed the advertisement through the supply side platform SSP.

[0062] Wherein, the user to be advertised is a user who provides an advertisement space through the SSP platform to issue an advertiseme...

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Abstract

The invention discloses a method and a device for controlling advertisement injecting frequency, relates to the technical field of internets, and mainly aims to solve the problem that when the frequency of super-large-scale advertisement injecting is controlled, consumed time of manually set frequency control is long, mistakes of control strategies are easily caused, and advertisement injecting effects are affected. The technical scheme mainly includes that injecting environments of users with advertisements to be injected are acquired by the aid of an SSP (supply side platform), the users aredivided according to frequency requirements and the injecting environments, the frequency requirements are used for responding the requirements of the users for the advertisement injecting frequencyin different injecting environments, matched frequency control strategies are configured for divided users, the matched frequency control strategies are advertisement injecting frequency control methods applicable to the users with different frequency requirements, and the advertisement injecting frequency for the users is controlled according to the matched frequency control strategies. The method and the device are mainly used for controlling the advertisement injecting frequency.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to a method and device for controlling the frequency of advertisement delivery. Background technique [0002] With the expansion of the scope of Internet applications, it has become the first choice for all advertisers to place advertisements through advertisement transactions with the owner of the advertisement space. Among them, in order to avoid waste and unnecessary placement of advertisements, it is necessary to control the frequency of advertisement exposure. [0003] At present, when existing advertisers request advertisements on the demand-side platform (Demand-Side Platform, DSP), under each ad group, they can set the corresponding frequency control cycle and frequency control times, and then through the supply-side platform (Sell- SidePlatform, SSP) intelligently manages the inventory of media advertising slots and optimizes the delivery of advertisements. Fo...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
Inventor 王强谢计涛林龙李建方
Owner BEIJING QIHOO TECH CO LTD
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