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Method and device for attributing information delivery effect

A technology of information delivery and channels, applied in the Internet field, can solve problems such as unreasonable and inaccurate attribution, achieve the effect of accurate weight distribution, increase rationality and accuracy

Active Publication Date: 2020-12-04
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0016] The embodiment of the present application provides a method and device for attributing information delivery effects, which are used to solve the problems of inaccurate and unreasonable attribution existing in the existing information delivery effect attribution methods

Method used

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  • Method and device for attributing information delivery effect
  • Method and device for attributing information delivery effect
  • Method and device for attributing information delivery effect

Examples

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Embodiment 1

[0037] In order to solve the problems of inaccurate and unreasonable attribution existing in the existing information delivery effect attribution method, the embodiment of this application provides an information delivery effect attribution method, such as Figure 4 As shown in , it is a schematic flowchart of a method for attributing information delivery effects described in this embodiment. Specifically, such as Figure 4 As shown, the information delivery effect attribution method may include the following steps:

[0038] Step 401: Count the number of information conversions and the number of information touches brought by each channel combination formed by the single-channel combination launched by the information provider within a set period of time; wherein, each channel combination is delivered by the information provider Consists of at least one single channel.

[0039] Wherein, the set time period can be flexibly set according to actual needs, for example, it can be...

Embodiment 2

[0141] Based on the same application concept as the first embodiment of the present application, the second embodiment of the present application proposes an information delivery effect attribution device, such as Figure 5 As shown, it is a schematic structural diagram of an information delivery effect attribution device described in Embodiment 2 of the present application. Specifically, such as Figure 5 As shown, the information delivery effect attribution device may include:

[0142] The statistical module 51 can be used to count the number of information conversions and the number of information touches brought by each channel combination formed by the single channel combination put by the information delivery party within a set period of time; wherein, each channel combination is provided by the information delivery party. at least one single-channel component served;

[0143] The information conversion rate determination module 52 can be used to determine the informat...

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Abstract

The invention discloses an attribution method and device of information putting effects. The method comprises steps of after counting information conversion frequency and information reaching frequency brought by each channel combination consisting of a single channel combination put by an information putting party within a set period, determining the information conversion rate of each channel combination according to the information conversion frequency and the information reaching frequency brought by each channel combination; determining the weight of each single channel in each channel combination according to the information conversion rate of each channel combination; and based on the weight of each single channel in each channel combination, determining the information conversion frequency brought by each signal channel. Compared with the current attribution method of information putting effects, the provided method is characterized in that effects caused by different channel cooperation are fully considered, so it can be ensured that the distribution weight corresponding to each signal channel is quite precise and proper, and problems of improper and inaccurate attributionin the current attribution method of information putting effects are solved.

Description

technical field [0001] The present application relates to the field of Internet technologies, and in particular to a method and device for attributing information delivery effects. Background technique [0002] With the diversity of information delivery methods, information distributors can choose more and more delivery channels when delivering information, such as display channels, search channels, social channels, email channels, and SMS channels. Channels deliver various information to users. Because at different stages, different delivery channels often play different roles, and there will be mutual influence between different channels, therefore, how to reasonably attribute the final information delivery effect is an urgent need for information delivery parties. solved problem. [0003] Specifically, at present, the information delivery party can use the following attribution methods to attribute the information delivery effect: [0004] The first one is an attributi...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
Inventor 胡前黄自列
Owner ALIBABA GRP HLDG LTD
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