Advertisement placement keyword recommendation method and device, advertisement placement method and device

A technology of advertising placement and recommendation method, which is applied in the directions of instruments, calculations, and electronic digital data processing, etc., and can solve problems such as poor advertising effect, lack of pertinence of custom keywords, difficulty in guaranteeing the effect of advertising by keyword quality, etc. To achieve the effect of guaranteeing the delivery of advertisements

Active Publication Date: 2020-12-29
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Claims
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AI Technical Summary

Problems solved by technology

The defect of the former is that the custom keywords are only customized based on experience or intuition, and because netizens do not know the focus of the brand, the custom keywords are often lack of pertinence; the defect of the latter is that the system usually only recommends the keywords that customers have purchased. Related words of the word, less relevant to the brand
Therefore, the defects of the existing scheme will make it difficult for the quality of keywords to guarantee the effect of advertisement placement, which may lead to poor advertisement placement effect

Method used

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  • Advertisement placement keyword recommendation method and device, advertisement placement method and device
  • Advertisement placement keyword recommendation method and device, advertisement placement method and device
  • Advertisement placement keyword recommendation method and device, advertisement placement method and device

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Embodiment Construction

[0035] The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain related inventions, rather than to limit the invention. It should also be noted that, for ease of description, only parts related to the invention are shown in the drawings.

[0036] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0037] figure 1 It is a flow chart of a method for recommending keywords for advertisement placement provided by an embodiment of the present invention.

[0038] Such as figure 1 As shown, in this embodiment, the advertisement placement keyword recommendation method provided by the present inven...

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Abstract

An advertising keyword recommendation method and device, and an advertising method and device. The advertising keyword recommendation method comprises: acquiring brand words of a brand (S10); acquiring search information, mining concern words concerning the brand in the search information according to the brand words, and marking concern points of the concern words (S30); and recommending any concern word set corresponding to the brand words and the concern points as an advertising keyword (S50). According to the method and device, by mining the concern words concerning the brand in the search information by use of the brand words, and marking the concern points of the concern words, a plurality of concern word sets with a high concern on the brand and with the concern points being units are acquired, and finally any concern word set corresponding to the brand words and the concern points is recommended as the advertising keyword. The serving coverage is ensured by means of the synonymous concern words corresponding to the concern points while serving precision is ensured, and therefore the advertising effect is effectively ensured.

Description

technical field [0001] The present application relates to the technical field of advertisement placement, and in particular to a keyword recommendation method and device for advertisement placement, and an advertisement placement method and device. Background technique [0002] Search Engine Marketing (SEM for short) is a very effective online marketing approach that can promote various business information, such as brand advertising. In search engine marketing, customers buy keywords, and if the keywords are included in the search content of netizens, the brand advertisements launched by the customers will be triggered. [0003] At present, existing solutions require customers to define keywords, or use keywords recommended by the system. The defect of the former is that the custom keywords are only customized based on experience or intuition, and because netizens do not know the focus of the brand, the custom keywords are often lack of pertinence; the defect of the latter...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535
CPCG06F16/9535
Inventor 王经委张杰伟张霄贺坚程涛远
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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