Advertisement placement keyword recommendation method and device, advertisement placement method and device

Abstract

An advertising keyword recommendation method and device, and an advertising method and device. The advertising keyword recommendation method comprises: acquiring brand words of a brand (S10); acquiring search information, mining concern words concerning the brand in the search information according to the brand words, and marking concern points of the concern words (S30); and recommending any concern word set corresponding to the brand words and the concern points as an advertising keyword (S50). According to the method and device, by mining the concern words concerning the brand in the search information by use of the brand words, and marking the concern points of the concern words, a plurality of concern word sets with a high concern on the brand and with the concern points being units are acquired, and finally any concern word set corresponding to the brand words and the concern points is recommended as the advertising keyword. The serving coverage is ensured by means of the synonymous concern words corresponding to the concern points while serving precision is ensured, and therefore the advertising effect is effectively ensured.

Description

technical field [0001] The present application relates to the technical field of advertisement placement, and in particular to a keyword recommendation method and device for advertisement placement, and an advertisement placement method and device. Background technique [0002] Search Engine Marketing (SEM for short) is a very effective online marketing approach that can promote various business information, such as brand advertising. In search engine marketing, customers buy keywords, and if the keywords are included in the search content of netizens, the brand advertisements launched by the customers will be triggered. [0003] At present, existing solutions require customers to define keywords, or use keywords recommended by the system. The defect of the former is that the custom keywords are only customized based on experience or intuition, and because netizens do not know the focus of the brand, the custom keywords are often lack of pertinence; the defect of the latter...

AI Technical Summary

Problems solved by technology

The defect of the former is that the custom keywords are only customized based on experience or intuition, and because netizens do not know the focus of the brand, the custom keywords are often lack of pertinence; the defect of the latter is that the system usually only recommends the keywords that customers have purchased. Related words of the word, less relevant to the brand

Therefore, the defects of the existing scheme will make it difficult for the quality of keywords to guarantee the effect of advertisement placement, which may lead to poor advertisement placement effect

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