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Market simulator and network market simulator system

A simulator and market technology, applied in the direction of market data collection, marketing, etc., can solve problems such as the inability of marketing decision makers to provide a reasonable basis for marketing decisions

Inactive Publication Date: 2017-12-01
上海战择信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] The technical problem to be solved by the present invention is to provide a market simulator and a networked market simulator system in order to overcome the defect that the existing technology cannot provide a reasonable basis for the marketing decision-making of the marketing decision-maker

Method used

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  • Market simulator and network market simulator system
  • Market simulator and network market simulator system
  • Market simulator and network market simulator system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment

[0027] A market simulator such as figure 1 shown, including:

[0028] Graphical user interface 101, for collecting data from the user, providing an area for the user to arrange one or more icons corresponding to the market components to create and analyze the market model, and displaying the output of the processor;

[0029] memory 102 for configuring the processor 103;

[0030] The configured processor 103 is used to input one or more parameters of one or more products in the market, and generate a market model data structure associated with the parameters, so as to realize the profit maximization engine; the profit maximization The engine is used to find the profit maximization equilibrium point based on the market model data structure, and output market indicators suitable for the profit maximization equilibrium point.

[0031] Wherein, the profit maximization engine combines the Nash equilibrium profit maximization method to provide mature statistical processing for the ...

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Abstract

The invention discloses a market simulator and a network market simulator system. The market simulator includes: a graphical user interface which is intended for collecting data from a user, providing areas for the user to deploy one or a plurality of icons which corresponds or correspond to a market assembly so as to establish and analyze a market model, and displaying the output of a processor; a storage device which is intended for configuring the processor; a configured processor which is intended for inputting one or a plurality of parameters of one or a plurality of products of a market, and generating a market model data structure which is associated with the parameter or parameters, realizing profit maximization engine; the profit maximization engine is intended for finding the balance point of profit maximization based on the market model data structure, and outputting a market index which is applicable to the balance point of profit maximization. According to the invention, the market simulator allows the user to freely combine icons, establish and analyze the market model on the basis of user's requirements, can obtain the balance point of profit maximization, and provides reasonable basis for marketing decision-makers to make decisions related to marketing.

Description

technical field [0001] The invention relates to a market simulator and a networked market simulator system. Background technique [0002] Collecting enough market information can help marketing decision makers make rational marketing decisions, for example, market reports in the form of consumer surveys and agency surveys. Market reports can often be purchased from specialized vendors that collect and disseminate market data. Information in these reports includes competitor overviews, product reviews, price comparisons, market share data. Consumer surveys can reveal more about the likes and dislikes of individual consumers that also appear in the market reports that collect their data, but the results are often lost. Certain tools, such as conjoint analysis, can be adapted to consumer surveys to allow business managers to break down product decline characteristics to quantify the partworth of each function in the customer distribution. [0003] Conjoint analysis typically...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0201
Inventor 爱德文印松印义言
Owner 上海战择信息科技有限公司
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