Advertisement pushing method based on age group

Abstract

The invention discloses an advertisement pushing method based on an age group. The method comprises the following steps of S1, using a camera to acquire a human face image; S2, preprocessing the human face image; S3, extracting LBP features of the human face image; S4, judging whether an age segmenting model is built, if yes, entering a step S6, and otherwise, entering a step S5; S5, building an age segmenting model; S6, acquiring the age group by using the age segmenting model; and S7, pushing advertisement content corresponding to the age group according to the acquired age group. Compared with the prior art, when acquiring the human face image, the camera is in flush with a human face by using key points to acquire a front human face image, so as to be convenient to extract the LBP features, and thus accuracy is improved; the dimension size is moderate, so as to be convenient to model and compute; the advertisement content is pushed according to the age computed by the age segmenting model, the accuracy of recognizing the age according to the human face image is relatively high, advertisement pushing of a television is intelligently controlled, and daily requirements of people are met.

Description

technical field [0001] The invention belongs to the technical field of computer applications, and in particular relates to an age group-based advertisement pushing method. Background technique [0002] At present, most of the TV advertisements are pre-set, and the advertisement content is played regularly, which has a certain degree of blindness. [0003] In the prior art, for example, the Chinese patent (Patent No. 201410242566.5) discloses a method and system for intelligent push of information media, using the existing opencv and openBR to identify the collected pictures, and the accuracy of face recognition is not high . [0004] Chinese patent (Patent No. 201310630395.9) discloses a method and system for pushing smart TV services based on age groups, which needs to collect statistics on users’ viewing information and usage information to push programs and applications suitable for age groups. Improve the user experience of smart TVs, but cannot intelligently select th...

AI Technical Summary

Problems solved by technology

[0004] Chinese patent (Patent No. 201310630395.9) discloses a method and system for pushing smart TV services based on age groups, which needs to collect statistics on users’ viewing information and usage information to push programs and applications suitable for age groups. Improve the user experience of smart TVs, but cannot intelligently select the content of advertisements

The classification of age in the above public documents is relatively rough, the recognition rate is not high, and it cannot meet the requirements of daily life.

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