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Method and device for analyzing advertizing effect

An advertising and allocated technology, applied in the computer field, can solve the problems of increasing the budget, inability to implement, affecting the effect of advertising promotion, etc., and achieve the effect of guaranteeing the effect

Inactive Publication Date: 2017-06-09
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Taking the daily budget as an example, when the amount of advertising consumption on that day reaches the budget value, the advertising will be suspended. This will cause the suspension of advertising in the case of limited budget, which will lead to certain periods of the day that cannot be advertised. Coverage affects the effect of advertising promotion; if you want to cover all day and all hours, you need to increase the budget, which cannot be implemented with a limited budget

Method used

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  • Method and device for analyzing advertizing effect
  • Method and device for analyzing advertizing effect
  • Method and device for analyzing advertizing effect

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Embodiment Construction

[0025] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0026] Such as figure 1 As shown, an embodiment of the present invention provides a method for analyzing the effect of advertising according to the present invention, including:

[0027] Step 110, according to the preset resource allocation rules, allocate currently available resources to the time slots to be placed in the current cycle; the current cycle includes multiple time slots, and the resource allocation rules are used to a...

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PUM

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Abstract

The invention provides a method and device for analyzing an advertising effect. The method includes distributing currently available resources to time periods for advertisement putting in a current period according to a preset resource distribution rule, wherein the current period includes a plurality of time periods and the resource distribution rule is used for distributing resources for the multiple time periods; performing advertizing in the current time period and acquiring consumption resources for advertizing in the current time period from a search engine used for advertizing; updating the time period for advertizing at the end of the current time period and updating available resources according to the consumption resources so as to distribute updated available resources to an updated time period for advertizing according to the resource distribution rule. According to the invention, advertizing can be performed in a long terminal in multiple time periods in one period, so that the advertizing effect is ensured.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to a method and device for analyzing the effect of advertisement delivery. Background technique [0002] In existing search engine marketing advertisements, a daily or weekly budget can generally be set according to the account and promotion plan levels. [0003] Daily and weekly budgets are coarser-grained budget controls. Taking the daily budget as an example, when the amount of advertising consumption on that day reaches the budget value, the advertising will be suspended. This will cause the suspension of advertising in the case of limited budget, which will lead to certain periods of the day that cannot be advertised. Coverage affects the effect of advertising promotion; and if you want to cover all day and all hours, you need to increase the budget, which cannot be implemented with a limited budget. [0004] Therefore, how to make the advertising can be carried out...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0244
Inventor 赖华贵
Owner BEIJING GRIDSUM TECH CO LTD
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