Configuration method used for digital audio-visual place marketing activity and configuration system thereof

Abstract

The invention belongs to the technical field of communication, and particularly relates to a configuration method used for a digital audio-visual place marketing activity and a configuration system thereof. The configuration method used for the digital audio-visual place marketing activity comprises the following steps that a marketing activity template is configured on a cloud side server; the cloud side server issues the marketing activity template to a gateway server; a playing terminal updates the marketing activity template from the gateway server and displays the content of the marketing activity; and the cloud side server receives user interaction information and generates marketing activity participation information of the user. With application of the technical scheme, the popularization cost can be saved, and the interaction between the user and the digital audio-visual place can be enhanced so that the potential consumption groups can be accurately located and the consumption enthusiasm can be aroused.

Description

Technical field [0001] The invention belongs to the field of communication technology, and specifically relates to a configuration method and system for marketing activities of digital audio-visual venues. Background technique [0002] In recent years, with the continuous development of the economy and the continuous improvement of people's material and cultural life, digital audio-visual venues (such as KTV, bars, etc.) have become more and more leisure places for people, and various business brands often launch different preferential promotions. , Used to attract consumers' attention and get more consumption traffic. [0003] Taking the KTV industry as an example, the traditional marketing method is usually that merchants print paper coupons for activities and promote them by gifting them to customers who have already consumed them or issuing coupons in areas with high traffic. This marketing method has the following shortcomings: firstly, the printing and distribution of paper ...

AI Technical Summary

Problems solved by technology

This marketing method has the following disadvantages: First, because the printing and distribution of paper coupons require manpower and material resources, which increases the operating costs of the merchants; second, because the promotion method is blind, it is impossible to deliver the coupons to In the hands of users who are most likely to consume, the promotional effect is not good; thirdly, due to the loss or damage of paper coupons, it is impossible to remind users that the coupons are about to expire, etc., resulting in the loss of potential consumers

[0004] In addition, in the traditional KTV consumption process, it is impossible to combine the user's singing entertainment process with the consumption discount process, resulting in poor user experience and poor consumption enthusiasm.

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