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Method and apparatus used for adjusting bid of promotion information

A technology for promoting information and adjusting devices, which is applied in the field of bidding adjustment of promotional information, can solve problems such as monopoly, insufficient competition, bid manipulation, etc., and achieve the effect of improving system efficiency and promoting good competition.

Inactive Publication Date: 2017-01-04
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, bids are easy to be manipulated, and direct use of bids as a ranking factor is prone to monopoly and insufficient competition.

Method used

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  • Method and apparatus used for adjusting bid of promotion information
  • Method and apparatus used for adjusting bid of promotion information
  • Method and apparatus used for adjusting bid of promotion information

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Embodiment Construction

[0017] The present invention will be described in further detail below in conjunction with the accompanying drawings.

[0018] figure 1 A flowchart of a method for adjusting bids for promotional information according to the present invention is shown. The method according to the invention comprises steps S1, S2 and S3.

[0019] In this case, the method according to the invention is carried out by means of an adjustment device included in the computer device. The computer equipment includes an electronic equipment that can automatically perform numerical calculation and / or information processing according to pre-set or stored instructions, and its hardware includes but not limited to microprocessors, application-specific integrated circuits (ASICs), programmable gates Arrays (FPGA), digital processors (DSP), embedded devices, etc. The computer equipment includes network equipment and / or user equipment. Wherein, the network device includes but is not limited to a single netw...

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Abstract

The invention aims to provide a method and an apparatus used for adjusting a bid of promotion information. The method comprises the following steps of obtaining bid information and pre-estimated value information of the promotion information; calculating a virtual value of the promotion information based on a predetermined price conversion function and based on the pre-estimated value information and the bid information; and adjusting the bid information of the promotion information based on the virtual value, thereby performing sorting or charging based on the adjusted bid information. The method and the apparatus have the following advantages: a mode of performing ranking and charging on the promotion information only based on the bid in the prior art is broken through, so that a ranking result and a charging result better meet the demands of release customers, the monopoly phenomenon in an online promotion system can be avoided, positive competition is facilitated, and the system efficiency is improved.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to a method and device for adjusting bids for promotional information. Background technique [0002] Online promotion information such as keyword advertisements has become an increasingly important form of advertising media, which generally combine search engines to present advertisements related to search keywords to users. However, the online promotion system based on the prior art generally uses the bidding price of the promotion information as an important factor for ranking the promotion information. However, bids are easy to be manipulated, and direct use of bids as a ranking factor is prone to monopoly and insufficient competition. Contents of the invention [0003] The object of the present invention is to provide a method and device for adjusting bids for promotional information. [0004] According to one aspect of the present invention, a method for adjusting bids fo...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30
CPCG06F16/9535G06Q30/0273G06Q30/0275G06Q30/0277G06Q30/0278
Inventor 向旻钱若函卜建辉国智洪雁祝帅张森森
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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