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Navigation method and device of electronic commerce website

An e-commerce website and navigation method technology, applied in the field of e-commerce website navigation methods and devices, can solve problems such as inability to quickly find, poor relevance of search intent, etc., and achieve the effect of improving navigation experience

Inactive Publication Date: 2016-12-07
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The technical problem to be solved by this application is to provide a navigation method for an e-commerce website, which is used to solve the problem that the search results of the existing navigation method are poorly correlated with the user's search intention, and the user cannot quickly find the desired product. Improve user navigation experience

Method used

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  • Navigation method and device of electronic commerce website
  • Navigation method and device of electronic commerce website
  • Navigation method and device of electronic commerce website

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Embodiment Construction

[0021] In order to make the purpose, features and advantages of the present application more obvious and understandable, the following will describe the technical solutions in the embodiments of the present application in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments are only It is a part of the embodiments of this application, but not all of them. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the scope of protection of this application.

[0022] refer to figure 1 , figure 1 It is a flowchart of an embodiment of an e-commerce website navigation method provided by this application, such as figure 1 As shown, the method may include the following steps:

[0023] S101. Perform word segmentation processing on the query word input by the user to obtain subject information and attribute information.

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Abstract

The invention provides a navigation method and device of an electronic commerce website. The method comprises the following steps: carrying out word segmentation processing on a query input by a user to obtain main information and attribute information; in a pre-established knowledge base, searching product information corresponding to the main information and the attribute information; and displaying the product information in a navigation area. The pre-established knowledge base is used as a search basis with an attribute query, the query input by the user is subjected to the word segmentation processing to realize the multidimensional analysis of a search intention so as to search the corresponding product information in the knowledge base according to the specific information of each dimension, and the product information which has high correlation with the search intention is provided for a user to improve the navigation experience of the user.

Description

technical field [0001] The present application relates to the technical field of website navigation, in particular to an e-commerce website navigation method and device. Background technique [0002] With the increasing popularity of e-commerce applications, online shopping has been integrated into all aspects of people's basic necessities of life. The user's habitual way of shopping is to enter the query word (query) he is interested in in the search box. The query can be divided into two types. One type refers to the query that contains clear product information, also known as the common single-product query; for example, " dress", "television", "notebook" and so on; the other is a query with attributes, also known as knowledge query; for example, "full moon gift for children", "food with high protein" and "for Parents' birthday gift" and so on, this kind of query cannot clearly describe the product information, but only carries some specific attributes to represent the u...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/00
Inventor 王利谢朋峻周鑫郎君
Owner ALIBABA GRP HLDG LTD
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