A method and device for providing push messages

Abstract

The invention aims at providing a method and equipment used for providing a push message. The method comprises the following steps of firstly acquiring the push message to be pushed to one or more than one user by push equipment, and determining the attribute identification information of the push message; then, determining a target user corresponding to the push message according to the attribute identification information by combining with the user attribute information of the one or more than one user; finally, sending the push message to the target user. Compared with the prior art, the method and the equipment provided by the invention have the advantages that the attribute identification information of the push message is determined firstly, the target user corresponding to the push message is determined according to the user attribute information of the one or more than one user, therefore the redundant information problem brought to the user by a full-capacity push manner in the prior art is solved, differentiation push is realized, the information acquisition efficiency of the user is increased, the information push effectiveness is ensured, the resource consumption of user equipment is reduced, and the user experience is improved.

Description

Technical field [0001] The present invention relates to the field of Internet technology, in particular to a technology for providing push messages. Background technique [0002] Message push is the most common and effective way for operating systems (such as smart phone systems, MAC operating systems, etc.) to deliver information to users. The traditional message push mode is to push all users. In this case, most of the information pushed may be uninteresting to users, that is, a large amount of spam is pushed, which reduces the efficiency of users to obtain effective information; in addition, due to frequent The trigger message push of the user equipment also increases the resource consumption of the user equipment and reduces the processing efficiency and power consumption of the user equipment. Summary of the invention [0003] The purpose of the present invention is to provide a method and device for providing push messages. [0004] According to one aspect of the present inv...

AI Technical Summary

Problems solved by technology

The traditional message push mode is to push all users. In this case, most of the information pushed may not be of interest to users, that is, a large amount of spam is pushed, which reduces the efficiency of users in obtaining valid information. In addition, due to frequent The trigger message is pushed, so the resource consumption of the user equipment is also increased, and the processing efficiency and power consumption of the user equipment are reduced.

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